Archive for the 'General Marketing' Category

The Current Trend of Early Holiday Seasons

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A look into the “Christmas Creep” and the genius marketing behind holiday merchandisers I was driving to work in the last week of October and flipping through my favorite radio channels when I hit Michael Buble singing “Let it snow, let it snow, let it snow.” Of course, I did the proper thing and changed the channel immediately. The day…
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Does Word of Mouth Only Marketing Work?

…maybe if your mouth is big enough! Ask most local businesses what their primary form of marketing is an at some point in the conversation “word of mouth” will come up. For years word of mouth marketing was talked about as the key to any successful business. But as the world changes and technology advances, word of mouth marketing won’t…
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Leveraging Marketing Mediums

Published under Free Tools,General Marketing,Social Media on

What Works The dream of every digital marketer is to reach their audience and get people to listen to their message. The trick is actually getting it done. It’s estimated that there are 1,745,097 (not a real statistic) different strategies to implement in your digital marketing campaign to bring success to your efforts–it’s a rough estimate. Regardless, while digital marketing…
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Marketing Disasters

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Enjoy three of the most unfortunate marketing blunders we’ve seen After reading one of our old articles on 6 Deadly Marketing Mistakes, I took a look at some of the craziest marketing disasters ever to have happened. One of the most costly mistakes a business can make is in its marketing activities, and unfortunately, it happens a lot. Here are…
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What We Have to Offer

Why Should You Choose Innovation Simple? In today’s world there are many options for businesses owners when it comes to hiring outside support. Innovation Simple strives to be the premier choice for all of your marketing needs. We have been able to position ourselves so well because we deliver on the promises that we make to our clients. What are…
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Your Brand

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How people will associate your pictures, profiles,business, and endeavors with who you are. As a student and intern at Innovation Simple, I often go to lectures at school that talk about the importance of branding. It always comes down to the fact that we, as professionals, have to brand ourselves whether it is in our businesses or our personal profiles….
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Applying Our Marketing Strategy to Your Company

Published under Client Training,Free Tools,General Marketing,Web Tips on

Helping increasing your potential for success. In successful businesses strategy is everything. Strategy is defined as a plan of action or policy designed to achieve a major or overall aim. This seems like a pretty straightforward explanation but all too often this little detail is skipped over. This might be exactly why the SBA reports that over 50% of small…
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