First, a quick story … Getting your haircut is universally awkward for everyone, right? You go in and sit in this unusually comfortable chair and a stranger touches, washes, cuts, colors and styles your hair. And if that’s not awkward enough by itself you also have to come up with small talk to entertain your hairdresser with, because heaven forbid…
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The Most American Mexican Holiday Feliz Cinco de Mayo!!! It’s time to bust out the chips and queso, the guacamole, and that mariachi CD you got from the international music section at Barnes and Noble! But do know what this day is actually celebrating? Not what you might think… If you guessed Mexican Independence Day, you’re wrong, but you’re not…
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Every year we observe Holocaust Remembrance Day, or Yom HaShoah as it’s called in Hebrew, to remember the terrible tragedies of the Holocaust that occurred over 60 years ago. To many of us that feels like ancient history, and it’s a good thing we have a day to it keep present in our minds. But to those who were directly…
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Hello Readers, My name is Joe. I have been a marketing associate at Innovation Simple for a little under year and write for this blog twice a week. A marketing associate’s impression of a company is unique. We usually see the bottom line and dream about being at the top. We thoroughly investigate everything we see hoping to learn the…
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Of Engineers and Artists I’ve said it at least a hundred times. The key to branding is to create a message. You want to give your audience an image and cause–a banner that they can wave overhead as the rest of the troops gather. You want to give them something they can identify with That is EXACTLY what Sony has…
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Scott Christofferson What Is It Anyway? Holy Thursday! It’s that awkward middle of the end of the week day. Confusing and depressing altogether but there’s much more to this day than you may imagine. And today is the day. Today IS Holy Thursday! I’ll cut to the chase and tell you what it’s all about (although many of you may…
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Jerry McMaverick Hunt What does branding have to do with acting, you ask? Well think about how actors and gigs get lined up. You wouldn’t expect to see Kevin James to be the lead in an action movie, nor would you likely find Angelina Jolie playing the role of a science-nerd. Both have very specific styles. In marketing, we call…
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Scott Christofferson It’s a Holiday You May Not Know Much About The beginning of Holy Week each year begins with Christianity’s holy day, Palm Sunday. This day commemorates Jesus’ entrance into the city of Jerusalem and this year’s celebration will be on April 13, 2014. The story that illustrates Jesus’ entry into Jerusalem is included in several parts of the…
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Scott Christofferson World Health Day: April 7, 2014 Having good health – both mental and physical – is essential to running a successful business. As all of us take care of our minds and bodies we’ll not only be more prepared to operate our businesses but we’ll enjoy it a whole lot more along the way! Each year the World…
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Starting a business is hard. The transition from working for a steady paycheck to earning what you kill is hard. It requires many hard days of work and often times months without monetary compensation. Still people choose to brave the storm and be self-employed. Here at Innovation Simple we know what it takes to make it. We look to our…
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