What’s a Marketing Superstar? There’s a lot of misnomers about what it takes to be successful at marketing. Some companies throw money at the problem, some outsource to specialized firms and others pretend their marketing doesn’t need any help at all. If you fall into that last category, I invite you to reconsider. For marketing to be successful it needs…
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Of Engineers and Artists I’ve said it at least a hundred times. The key to branding is to create a message. You want to give your audience an image and cause–a banner that they can wave overhead as the rest of the troops gather. You want to give them something they can identify with That is EXACTLY what Sony has…
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Scott Christofferson World Health Day: April 7, 2014 Having good health – both mental and physical – is essential to running a successful business. As all of us take care of our minds and bodies we’ll not only be more prepared to operate our businesses but we’ll enjoy it a whole lot more along the way! Each year the World…
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Scott Christofferson A Few Important Tips So you’ve decided that you want to start a blog on your business’ website? That’s great! Now it’s crucial that you focus on being consistent and writing great content. As I mentioned previously, it is crucial that you are consistent. Choose whether you’ll blog daily, weekly, bi-weekly, monthly, etc. and then stick to your…
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You may have noticed already but it IS Movember. Heard of this tradition/movement? Or have you at least seen an increase in the number of mustaches around? The organization is “havin’ fun doin’ good”. It’s main goal is to get men to grow mustaches during the month of November with the goal to raise funds for men’s health programs. Movember…
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Incorporating successful marketing strategies for your business takes an innovative mind and thinking outside the box to effectively reach potential customers and meeting their needs. I have researched some solutions for companies to try in their marketing plans. 1. Infographics should have accurate information and be collaborated with experienced data journalists and a unique and informative story behind your infographic…
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When I first started using Twitter, I never thought how important it was to tweet daily and I never did figure out how to get followers. I always thought it was all about following other Twitter users and tweeting about various topics, hoping that someone would start following me. It never has turned out that way since I’ve used Twitter…
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When I first started using Twitter, I never thought how important it was to tweet daily and I never did figure out how to get followers. I always thought it was all about following other Twitter users and tweeting about various topics, hoping that someone would start following me. It never has turned out that way since I’ve used Twitter…
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Instagram, a photo-sharing app created by Kevin Systrom and Mike Krieger, was founded in 2009 was revolutionized from elements of Foursquare and Mafia Wars, a popular game developed by Zynga. It came from nothing to one of the popular photo-sharing app in the world after just a few years. Instagram creates a community that brings many people together to share…
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Musicians will always look for ways to share their work with their fans and the world. In this day and age, social media and the Internet have been the path for musicians to get their music out with no additional cost. This is done through using simple marketing tactics such as YouTube video optimization. Keywords Just like search engine optimization,…
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