A Focus on Companies that Market in the Summer Well, summer is wrapping up. Besides feelings of despair and mild depression after kissing the sun goodbye, there is also a bit of reflection on the summer’s exploits. Summer drives a tremendous consumer market for everything from pool products to trips to summer events. Savvy brands have a fine-tuned strategy for…
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What’s it mean? What is Innovation Simple? In the simplest terms Innovation Simple is “Marketing Managed.” What does “Marketing Managed” mean? It’s really simple, Innovation Simple takes over you marketing, all of it! Today we are going to explore “Marketing Managed” and what makes it so incredible! Simplifies Business- Simply running a business day to day is hard enough without…
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What Your Business Can Learn from Pinterest My wife is a third generation graphic designer, so I’ve heard my fair share of how design and creativity have changed over the years. In the good ‘ol days design was expressed through letterpress, screen printing and hand painting. All three processes were tedious and required very technical skills and expensive materials. The…
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Although marketing concepts are relatively new, businesses have been using marketing strategies and mediums for ages Marketing is all about getting the word out and creating value for our customers, and as we took a look back at history, we found that marketing strategies have been used in places such as Ancient Egypt and Greece! Outbound marketing has been in…
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Who we are, when we started, what we believe in, where our offices are, etc. You may or may not know the who, what, when, and where about Innovation Simple. If you do, great! If you don’t, just keep reading because we think we’re pretty awesome! Who We are a group of talented of individuals who are passionate about marketing….
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Scott Christofferson It’s a Holiday You May Not Know Much About The beginning of Holy Week each year begins with Christianity’s holy day, Palm Sunday. This day commemorates Jesus’ entrance into the city of Jerusalem and this year’s celebration will be on April 13, 2014. The story that illustrates Jesus’ entry into Jerusalem is included in several parts of the…
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Success in the business world is about setting goals and meeting them. By not setting goals, we half our potential and hurt ourselves financially and professionally. By setting strong goals we encourage strong results. Often times we set goals that do not stretch us. Here are some attributes courtesy of Yale researchers that will help us set strong goals. Yale…
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Scott Christofferson World Health Day: April 7, 2014 Having good health – both mental and physical – is essential to running a successful business. As all of us take care of our minds and bodies we’ll not only be more prepared to operate our businesses but we’ll enjoy it a whole lot more along the way! Each year the World…
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Starting a business is hard. The transition from working for a steady paycheck to earning what you kill is hard. It requires many hard days of work and often times months without monetary compensation. Still people choose to brave the storm and be self-employed. Here at Innovation Simple we know what it takes to make it. We look to our…
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Scott Christofferson Keep Reading, Social Media Tips Ahead Everyone’s going to tell you you need to humanize your brand and tell your company’s story but I’m not sure all of that advice is good advice. In fact, I think it’s bad advice. David Spark, founder of Spark Media Solutions, wrote 50 tidbits of social media advice that I’d like to…
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