This is not a political post. I know nothing of how to run an economy on a national scale. This post is about marketing. This post is about paid advertising and marketing efforts. Marketers are almost all in agreement that you must spend money to make a profit. It seems contradictory, but well-spent money on marketing efforts will bring cash…
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Scott Christofferson What’s the Fuss All About Groundhog Day of 2014 has come and gone. Did you see your shadow? Did you even think about this holiday? February 2nd of each year marks this holiday. You’ve likely heard of the movie Groundhog Day, but have you ever really understood the origin and purpose for this annual ritual? Folklore tells us…
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Google AdWords is a headache to look at. The start up is enough to make a normal human-being claw at the computer screen in an attempt to escape. It’s not hard, it’s just a learned process. There are tons of tutorials and I won’t attempt to make another. To be quite frank, the tutorials make me more desperate than AdWords…
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Reaching the top of Google’s search engine is a lot like losing weight. You can’t just hop into the gym twice a week for 20 minutes, lift weights, drink protein shakes, and expect to lose weight. Reaching rank #1 in Google requires patience. But you’re not worried about that. You’re a professional and you know that all good things take…
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Scott Christofferson So you want to live the American dream do you? That’s good because if you’re in Salt Lake City, Utah you have a great chance of doing just that! A recent study says that children born in a low income family in Salt Lake City are more likely to live the American dream than anywhere else in the…
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For those who are Instagram users, I wanted to take a moment to go over the hashtags that have been popular and trending in the social media field for everyday of the week. Monday For those who dislike Mondays, #MondayBlues has over 80,000 posts on Instagram from those individuals who post things that show “this day sucks” – from spilled…
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We’ve all been in a conference that just won’t end. Sometimes I think the business world thrives off coffee, paper clips, and 2 hour discussions that should only take 15 minutes. If I thought it were possible, I would write about how to end these time wasting “discussions”. Unfortunately I do not think it’s possible. There will always be someone…
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Incorporating successful marketing strategies for your business takes an innovative mind and thinking outside the box to effectively reach potential customers and meeting their needs. I have researched some solutions for companies to try in their marketing plans. 1. Infographics should have accurate information and be collaborated with experienced data journalists and a unique and informative story behind your infographic…
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There is a new trend in modern society – people give content away for free. Why? How can you make money if you give away your products and services for free? Is it possible to be lucrative and giving at the same time? Of course it is! We live in a day and age where watching music videos, television, and…
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Scott Christofferson Customers Need Proof Everyone wants bang for their buck, their money’s worth, a good deal, quality service, results and the list goes on! Before we sign contracts or make purchases most of us want to know what we’re getting, but if there isn’t a clear track record from the brand or company or we don’t know someone who…
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