Today, we wanted to talk about why your small business should market on Facebook. Facebook allows you to target who matters to your businessWith the help of Facebook analytics, you have access to demographics from your audience. You can use this information to specify your strategy and execute from there. Return-on-investment (ROI)39% of small business receive a return-on-investment (ROI) from…
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Similar to how TV changed the print advertising industry back in the day, social media is changing the entire ad industry and how companies reach their target audiences.Ten years ago many of the social media networks we use today, such as Facebook, Twitter and Instagram, were either non-existent or in their infant stages. While some may have predicted how successful…
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Social media is a great tool to promote your business. While there are many positives to social media, there are also a few ways it can hurt you. Here are a few ways to avoid some costly mistakes. Comments If people are in any way dissatisfied with their experience, they will post it to social media for all the world…
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Nowadays, the best way to reach consumers is through the internet. With the help of social media platforms like Facebook and Twitter, customers can keep up with a company’s latest news and innovations. Technology has made it easier for companies to interact with their customers and touch base with how they are doing. Social media can help your business in…
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Keeping up with all the changes and updates of several social media platforms at a time can be a drag, but here at Innovation Simple we are all about making your life easier. We’ve put together some key information to make the best out of your company’s social media pages.Did you know that posts that include an image are 87%…
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How to get into the right “circles” with Google social media I do a lot of work with Facebook, Twitter, and Google+, and I’ve heard the debates on whether Google+ has turned out to be successful or not. Let me be clear, Google+ is one of the easiest ways to gain visibility and engagement and in a lot of ways,…
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…maybe if your mouth is big enough! Ask most local businesses what their primary form of marketing is an at some point in the conversation “word of mouth” will come up. For years word of mouth marketing was talked about as the key to any successful business. But as the world changes and technology advances, word of mouth marketing won’t…
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Tips for Learning to Become More Tech Savvy Old, young, rich or poor, it is pretty safe to assume that all of us are affected one way or another by technology these days. Here at Innovation Simple, we understand the importance of being up-to-date with technology and how to use it. Its what we do! If you feel like you…
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Some Keys to Remember You want your company to be heard, but not overheard. This is something that every marketing manager thinks over late at night. Just how does a company achieve the right balance? Although it is a continually changing science, here are a few things to consider when posting to social media for your brand. Audience Is your…
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Be Ready to Hit the Mountain With today being the first day of November winter sports are on our minds here at Innovation Simple. That being said, we want to make sure that everyone is ready to hit the slopes the first day they open. Proper preparation can be the key to making the most of your first run down…
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