Jonathan Rose Facebook Ads and Promoted Posts There are two basics ways to advertise on Facebook, first, through the traditional side-column advertisements and second, through the recently added “promoted posts.” Although at first glance the difference might not seem marginal, with a simple comparison the two forms of advertising via Facebook appear to retrieve very different results. Facebook Ads Facebook…
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Musicians over the last few years have used traditional media to promote their music and brand towards their fans. With the evolution of social media, musicians have come to using social media to create a relationship with the artist for the fans and ownership for the musicians themselves. Most people use social media to stay in contact with their favorite…
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Jonathan Rose The basics and why you need more of it in your life Everybody’s heard about HTML or CSS, and most computer users have tried to use one at least once or twice. But you seem to be getting by without it just fine right? … Wrong. You need to understand the basics of HTML to not only run…
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By: Ian Ray Videos are a great asset for online traffic and YouTube itself has provided great help for companies just starting out. Google places value on a video based on how long visitors watch it and the amount of time the visitor is on the site. A study done by aimClear in March 2011, showed that more people clicked…
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Tyler Carter Digital Marketing in 2013 The digital marketing landscape is changing at an alarming rate and the changes are only going to come faster over time. With more of the world booted up, plugged in, and logged on than ever before, having a presence in the digital marketplace is more important than ever before. On the rise this year,…
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Personification Ever heard of it? Think all the way back to your high school English class. The dictionary defines it as “the attribution of human nature or character to animals, inanimate objects, or abstract notions.” So what does that have to do with your business? Well…everything. Before social media a business was just a building with four walls. With social…
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Manners Matter When you were little your mother taught you manners that would help you later in life. “No elbows on the table,” “chew with your mouth closed,” and the ever famous “if you don’t have anything nice to say, don’t say anything at all.” These skills have helped all throughout your life and have even found their way into…
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Who Are You Trying to Impress? Humor, when conveyed properly, is a powerful resource in connecting on a more personal level with an audience. It can be particularly useful in the realm of social media marketing. But humor must be handled with care, especially when used as a professional entity. Some brands go all out with media that most of…
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By: Micheal Green Connecting with Your “Fans” on Social Media Social Media is arguably the most powerful marketing tool we have right now–small news stories can quickly become global if you play your cards right! Little things can become big things with wise use of social media. Of course, conversely, little things which you didn’t want to become big things…
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By: Micheal Green The Evolution of Social Media The rapid evolution of social media is nothing short of breathtaking. It may be difficult to believe that it is only as recently as four years ago that social networking really began to enter the mainstream. Described by Mashable as, “one of the most powerful vehicles for change the world has ever…
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