Personification Ever heard of it? Think all the way back to your high school English class. The dictionary defines it as “the attribution of human nature or character to animals, inanimate objects, or abstract notions.” So what does that have to do with your business? Well…everything. Before social media a business was just a building with four walls. With social…
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By: Micheal Green Using Photography for your Business Making your business stand out from the crowd is increasingly difficult these days. There are lots of terrific marketing avenues to follow, but then again there are lots of different businesses which follow them. The clever use of photography in marketing campaigns can really help your business to stand head and shoulders…
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Scott Christofferson Listen Up Being a good listener is essential to being an effective leader. And if you’re a business owner, marketing professional or sales person it’s really important. People want to be heard. They want to know that you know what they really want deep down inside. The only downside is that many times people don’t say exactly what…
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By: Mike Green Your Unique Selling Propostion A term you’re probably familiar with in the business world is USP or Unique Selling Proposition. If written correctly, it establishes the areas of your company, brand, product or service, that sets you apart from your competition. Understanding this concept is key to developing a lasting company who will find success regardless of…
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What Does A Sherpa Do? The first time Mt. Everest was summited in 1953, the assistance of a Sherpa proved invaluable. Since then, Sherpas have proven to be a critical resource for successful summits of peaks throughout the Himalayas. The elevation of the Himalayas ranges from 60 meters above sea level to the highest point on earth (Mt. Everest at…
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It’s Just Like Riding a Bike I was reading a blog post by a friend who shared the all too frustrating, but very rewarding challenge of teaching his kids how to ride a bike. I remember many hours spent teaching my own kids how to ride a bike. Holding onto the seat, running behind them in a crouched down position…
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The First Thing You Need To Do Is Quit! In order to become successful in any venture, we need to learn how to quit. I know that seems counterproductive, but understanding the principle of quitting is one of the most important step to success. Seth Godin, a successful marketer and writer, explains in his book “The Dip” how pivotal it…
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The Essentials Whether you are just starting a new business or looking for ways to grow your existing business, having an online presence in today’s market is essential. As search engine results become more static and less dynamic, business owners in all industries are realizing more and more that establishing a digital presence online is a key part of a…
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