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4 Marketing Tips to help start your small business

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You now have a product or service to sell. Something that people are willing to pay money for. But this product is no good if you don’t know how to market it. Before you start advertising or even selling your product/service, it’s very important to take a lot of time before and get into the really minute details of who…
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The Magic Words on Social Media

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Please and thank you should not be the only magic words in your “marketing dictionary”. Marketing and social media go hand in hand, which means words are incredibly important for all marketing techniques and material.At Innovation Simple, we love to share our knowledge with our clients and readers to help them and their businesses grow. Using the right words for…
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Tips for Using Instagram for Businesses

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Instagram, a photo-sharing app created by Kevin Systrom and Mike Krieger, was founded in 2009 was revolutionized from elements of Foursquare and Mafia Wars, a popular game developed by Zynga. It came from nothing to one of the popular photo-sharing app in the world after just a few years. Instagram creates a community that brings many people together to share…
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[Insert Misleading Headline about Twitter] – Tips for Tweeting Your Business

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Jonathan Rose Do you and your business use Twitter for advertising and supporting your business? Although you may be confused as to what my headline means, you’ll be interested in improving your tweeting skills by reading further. When writing this article, I thought about putting up a headline that sounded amazing, only to lead you into this article to disappoint….
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Random Things Every Manager/Leader Should Keep in Mind

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Your Employees They are smart. I don’t care where you work or what you do, they are smart. Depending on the type of work you do they may be differing types of intelligent, but like children, they will notice a lot of different things. What type of things? Why does that even matter? Take this typical children/parent scenario: a young…
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Does Social Media Have a Future?

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Jonathan Rose In the last 5 years we’ve seen huge changes in the social media realm. Businesses have begun to use of the world of social media. Twitter and Facebook have made the transition more than anyone would have ever imagined. In 2009, how the customer’s opinions affected social media was realized. And by the end of 2011, media was…
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Abstract Thinking: Tips on Going Outside “The Box”

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In business you often get rewarded for “out-of-the-box” thinking. Many companies often wish they had more creative thinkers, go-getters, and people who push against the norm to create something worth viewing. Well, what’s the problem? Why not just do that? Is there a school for creative thinking? Can you sign up for the online course “Abstract Thinking 101”? Not really….
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The Problem of Social Media

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Being Aware We spend a lot of time talking about the good parts of technology, and even more specifically, social media. Equally important; however, are the disadvantages and problems that come with social media. Being aware of the stereotypes and pitfalls can give you a greater edge on the competition. There seems to be two main schools of thought when…
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Why Relationship Marketing is Essential for Your Social Media Presence

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In the social media world, building a relationship with your fan base or customer pool is important to engage and inform them of news, updates or fun facts about your business. There are some things to do to create great relationship marketing with those you are targeting in your business. Here are a few. Create Awareness Creating awareness of your…
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The Socratic [Business] Method

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Socrates. Ever heard of him? If you haven’t heard of him maybe you’ve heard of his student Plato? Maybe Plato’s student Aristotle? If you haven’t heard of any of them it doesn’t matter, what they said then still applies now. Socrates had a method of teaching, creatively named the “Socratic Method.” It included a few simple steps in order to…
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