Jewels of the Marketing World: How Birthstones Became a Brand As summer approaches, the world outside is getting greener—and so are the world’s precious gems. This month’s birthstone, the vibrantly-green emerald, may (pun intended) simply seem beautiful to look at, but this sparkler is part of a larger, vaster industry—one that understands our innate desire to connect with the world…
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Jerry McMaverick Hunt What does branding have to do with acting, you ask? Well think about how actors and gigs get lined up. You wouldn’t expect to see Kevin James to be the lead in an action movie, nor would you likely find Angelina Jolie playing the role of a science-nerd. Both have very specific styles. In marketing, we call…
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Scott Christofferson World Health Day: April 7, 2014 Having good health – both mental and physical – is essential to running a successful business. As all of us take care of our minds and bodies we’ll not only be more prepared to operate our businesses but we’ll enjoy it a whole lot more along the way! Each year the World…
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Kings of Creative Design For decades, Adobe has been the big name in creative, digital production. A few years ago, just about every professional in the industry was using Adobe products, or was at least familiar with them. Nowadays, in a world where photography, video production, and web design are not just for the pros, Adobe has caught on with…
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Scott Christofferson A Little President’s Day Background The third Monday in February rolls around every single year (shocking, I know). February 17, 2014 was the third Monday of this February, the day we be celebrated President’s Day this year. President’s Day is a United States federal holiday created in honor of George Washington, our first president, but the holiday is…
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Scott Christofferson What’s the Fuss All About Groundhog Day of 2014 has come and gone. Did you see your shadow? Did you even think about this holiday? February 2nd of each year marks this holiday. You’ve likely heard of the movie Groundhog Day, but have you ever really understood the origin and purpose for this annual ritual? Folklore tells us…
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Scott Christofferson Where It All Began Valentine’s Day is upon us again. For some it’s a winter highlight, for others it’s just another day and another group it’s a day to dread. So let’s get to the bottom of this. Where did it all come from and why in the world is it such a big deal – in a…
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The Man Your Man Could Smell Like and A Lot of Sad Mothers I’d like to formally tip my hat to Old Spice for its last few marketing campaigns. Unless you’ve been living under a rock, you probably remember seeing a series of brilliantly composed TV ads with a shirtless Isaiah Mustafa saying that your man isn’t as manly as…
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You may have noticed already but it IS Movember. Heard of this tradition/movement? Or have you at least seen an increase in the number of mustaches around? The organization is “havin’ fun doin’ good”. It’s main goal is to get men to grow mustaches during the month of November with the goal to raise funds for men’s health programs. Movember…
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Jake Wixom Image Isn’t Everything… Or Is It? We all know that first impressions are important, and this is partly because they only come once. In business, a first impression is often all you get. A billboard alongside the freeway, a 30 second spot on TV, a small ad in a newspaper; we do a lot to carefully shape the…
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