How To Put Your Best Foot Forward Social media has quickly become one of the most powerful marketing tools in the industry for several reasons. Mainly because social media allows companies to get to know their customers and competitors on a personal level. While social media makes your company more vulnerable to the public, it also bridges the gap from…
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Slogans 101 A slogan–a short, catchy phrase of about 5 words or less–is a crucial ingredient to any successful marketing strategy. Why so short, you ask? Make it Memorable This is definitely one of those “less is more” situations. In the media saturated world that potential customers call home, it’s absolutely vital that companies convey only the most important information…
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The History of Flag Day Well, today is Flag Day. It may seem like an obscure holiday, but Flag Day celebrates ideals held dearly by all Americans–ideals like freedom, justice, equality and tolerance. The holiday itself celebrates the adoption of the United States flag on June 14, 1777 during the revolutionary war. At that same time the continental congress gave…
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Currently, six people work as marketing associates in the Innovation Simple Provo office: Eric, Jake, Brittany, Wren, Troy, and Katelyn. While we all have backgrounds in the communications field, we each have different strengths and bring unique skills to the table: Eric: Eric is a 20-year-old Provo native who is super passionate about music. Visit his blog at provobeathive.com. Jake:…
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How is marketing executed in the world’s biggest sporting event Today is the first day of the 2014 World Cup, being held in Brazil this year. For those unaware this year’s world cup, the 20th world cup in history, is an event that occurs every 4 years, and is the culmination of national pride with the world’s most popular sport….
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Setting a Typeface Choosing the right font is possibly the most underappreciated art form involved in web design. We often underestimate the effect that fonts can have on the message that the words convey. When choosing a font for your website, keep these guidelines in mind: 1. Figure out the mood. Different fonts have different levels of “seriousness” associated with…
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Making a Name for Yourself When You’re Young So you are young and inexperienced and looking for that dream job. How are you ever going to make a name for yourself and fulfill your career aspirations if you can’t even land a job? Enter: Networking Here are three tips that can help the young and inexperienced network like professionals. It’s…
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Knowing Who Your Audience Is and What They Care About Successful companies know how important marketing is to businesses. The purpose of marketing is to identify and reach the specific people who are the most likely to become customers (a.k.a. your “target market” or “target audience”). Huge sums of money are spent every day in an effort to better understand…
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Build Your Team With a Company Outing In case you missed it, we’re right in the middle of summer and at the end of the second quarter. If you manage employees you know minds start to drift and people start daydreaming about pristine blue water, ocean breezes or the golf course greens. Our solution? Plan a company outing to refocus…
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How To Tell Your Company’s Story in 140 Characters or Less Business and marketing is nothing but a relationship. And successful businesses have successful relationships. Those relationships are with customers, investors, and even a business’s competitor. Most professional psychiatrists and counselors agree that communication is the key to a healthy and thriving relationship. If that’s really the case, then shouldn’t…
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