Innovation Simple Blog

In a lot of ways Social Media makes sense. You have an almost limitless potential for people to see your business and brand online. But there are some platforms that businesses undervalue when it comes to social media. Facebook, Twitter and LinkedIn are all “no brainers” when it comes to social media platforms that your company should be present on,…
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So you think you don’t need Facebook? Well, I can tell you that you are wrong. Social media marketing is one of the most important aspects of digital marketing. Being able to produce content and then push it out over a social media platform that has over 1.23 BILLION active users is key for businesses to improve their reach. Facebook is becoming…
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You now have a product or service to sell. Something that people are willing to pay money for. But this product is no good if you don’t know how to market it. Before you start advertising or even selling your product/service, it’s very important to take a lot of time before and get into the really minute details of who…
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Is it worth it to follow brands on social media? People become fans/followers of accounts that meet their wants and needs. While most people typically turn to social media because they want to be entertained, social media can provide information that they need instantly. When a business does this, they become a service for their audience and in turn increase…
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Social media is a great way for small businesses to communicate with their fans. Fans help promote your business. Here are some great ways to communicate with your fans on social media. Create posts that are socially relevant Pay attention to quirky little holidays like National Donut Day. Lots of people like donuts, so if your company posts about National…
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Today, we wanted to talk about why your small  business should market on Facebook. Facebook allows you to target who matters to your businessWith the help of Facebook analytics, you have access to demographics from your audience. You can use this information to specify your strategy and execute from there. Return-on-investment (ROI)39% of small business receive a return-on-investment (ROI) from…
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A company’s website is their most official footprint on the internet. More customer judgement will be made on how professional, up to date, and user friendly your website is than perhaps any other public image you have out there.But don’t let the stress of creating functional, useful website keep you from acting creatively and expanding the boundaries. Indeed, in this…
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Please and thank you should not be the only magic words in your “marketing dictionary”. Marketing and social media go hand in hand, which means words are incredibly important for all marketing techniques and material.At Innovation Simple, we love to share our knowledge with our clients and readers to help them and their businesses grow. Using the right words for…
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Similar to how TV changed the print advertising industry back in the day, social media is changing the entire ad industry and how companies reach their target audiences.Ten years ago many of the social media networks we use today, such as Facebook, Twitter and Instagram, were either non-existent or in their infant stages. While some may have predicted how successful…
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Social media is a great tool to promote your business. While there are many positives to social media, there are also a few ways it can hurt you. Here are a few ways to avoid some costly mistakes. Comments If people are in any way dissatisfied  with their experience, they will post it to social media for all the world…
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