Performance Marketing Blog

The latest from the marketing managed team.

Innovation Simple Blog

Jun 9, 2013

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New Marketing Paradaigm: A Circle

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By: Gaydon Leavitt You Have Been Warned Marketing is not a button you push. Its not lead generation and it’s NOT advertising. Marketing is the ART and SCIENCE that your company uses to attract, find and maintain its customers. Its purpose is to generate qualified and eager prospects so that your sales team can close easily and quickly. This is…
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Jun 7, 2013

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The Evolution of Social Media

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By: Micheal Green The Evolution of Social Media The rapid evolution of social media is nothing short of breathtaking. It may be difficult to believe that it is only as recently as four years ago that social networking really began to enter the mainstream. Described by Mashable as, “one of the most powerful vehicles for change the world has ever…
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Jun 6, 2013

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Growth Segments of the Economy: 2012

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By: Gaydon Leavitt 2012 WAS A Growth Year WOW – what a year 2012 was. I look back and think of so much progress the US made in some industries yet I also see the stagnant nature of other industries that just can’t seem to rebound. It is in this spirit that I share just a few thoughts. Just a…
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Jun 6, 2013

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The History of SEO

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By: Micheal Green The History of SEO The history of SEO might just go back a little further than many people think. The internet, and all that goes with it was not one single idea. It was not invented by one person on one day. The internet which we all know and love (and couldn’t live without) is the product…
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Jun 5, 2013

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The Rise of Facebook

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By: Micheal Green The Rise of Facebook Facebook has risen from relatively humble beginnings, from the student digs of co-founder Mark Zuckerberg back in 2004, to what can only be described as world domination. Facebook now has more than a billion users, worldwide, capturing the attention of social and business networks alike. The rise of Facebook has been nothing less…
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Jun 4, 2013

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Using Photography for your Business

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By: Micheal Green Using Photography for your Business Making your business stand out from the crowd is increasingly difficult these days. There are lots of terrific marketing avenues to follow, but then again there are lots of different businesses which follow them. The clever use of photography in marketing campaigns can really help your business to stand head and shoulders…
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Jun 3, 2013

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Web Design Visual vs. Text

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By: Micheal Green Finding the Balance A picture paints a thousand words and, well, a thousand words can look like a heck of a lot to read on your web page; so, how do you know when the balance is right? Pictures, images, logos, and photographs might be a great way to break up the web page, but you’ve got…
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May 31, 2013

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Why Google+ Will Take Over the World

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By: Micheal Green Why You Need To Know G+ Is Google+ preparing for world domination? Can it handle it? Is it really going to be able to blast Facebook into second position in the race to take over social networking supremacy? Let’s take a look at how and why Google+ very well might take over the world of social networking….
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May 30, 2013

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Sports: Social Media is Changing the Game

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Ian Ray Social Media and Sports Go Together Social media channels like Twitter or Facebook have been around for less than ten years and it has already changed the way sports fans interact with each other, sport teams and athletes. A few questions that we’ll discuss: How does this social media movement affect sports and the way we view or…
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May 30, 2013

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Get Inspired – Then Do Marketing

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Scott Christofferson Be Creative You are a creator. You can create positive change within your company. No matter where your work space is – the corner office, a cubicle or the supply closet – you’re still a creator. You may not be a traditional artist but you’re creative and therefore a creator. Your job is to inspire people and help…
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