Innovation Simple Blog

The Best Kept Lead Generation Secret The strategy I’m about to reveal is so simple, powerful, and obvious, it must be a secret. Why else would it be so underutilized? Done right, this method produces the best kind of leads, takes relatively little effort and financial investment, and continues to deliver a residual flow of hot inbound leads. But I’ll…
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CONTENT IS KING? We have been hearing from the inbound marketers of the world that content is king. Rightfully so… but for most marketers their highest leverage point is – CONVERSION Conversion rate is probably the TOUGHEST statistic to monitor, track, improve, and test. For most marketers, it is like watching grass grow and it shouldn’t be. It is most…
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Recently, I read a LinkedIn inquiry seeking expertise in the creation of an Expo booth. I am sure many presenters have similar interests. Expos are amazing, noisy events proliferated with bright signs, moving parts, and a few sharply dressed reps. Looking at Expos holistically by purpose helps to successfully plan one. It’s simple. It’s all about clarity. Here are a…
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By: Mike Green In the Jungle When I think of strategy, I think of the animal kingdom. Their entire life is based on being strategic. They live or die by it. It’s all about being stronger, faster, smarter than their competition and food. The perfect example of this is the lion and the gazelle. The lion knows he can’t out…
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What Does A Sherpa Do? The first time Mt. Everest was summited in 1953, the assistance of a Sherpa proved invaluable. Since then, Sherpas have proven to be a critical resource for successful summits of peaks throughout the Himalayas. The elevation of the Himalayas ranges from 60 meters above sea level to the highest point on earth (Mt. Everest at…
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In all of your doing, do this and experience growth. This tip can profoundly impact your success: Find time to be still. Moments of contemplation cause breakthroughs. Thinking is a good thing. “Thinking is the hardest work there is, which is probably the reason why so few engage in it.” –Henry Ford. Autopilot Because thought is the precursor to almost…
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By: Mike Green How Are You Connecting? 2013 will be a maturity year for the Internet Marketing industry. As referenced by this excellent post by one of my colleagues, the internet marketing industry is becoming more about people and relationships, and less about “optimization” for Google’s algorithm. In spite of marketing being an integral part of every day human interaction,…
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“New” Marketing? So what is the “new” marketing. Well, if you haven’t heard, the “new” marketing is – CONTENT MARKETING Except the thing about it is that it is really not that “new.” Content marketing is closely tied to the idea of “inbound” marketing. Inbound marketing is about attracting customers instead of convincing them. Outbound marketing works for many companies…
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Jeff Sherman, of Innovation Simple Wins 2012 Corporate Alliance CARMA Award December 6, 2012 St George, Utah: Winning this years Corporate Alliance Southern Utah CARMA Award, Jeff Sherman, VP Fulfillment at Innovation Simple, was honored at the Dixie Convention Center. The prestigious CARMA Award (Corporate Alliance Relationship Mastery Award) represents the voice of the southern Utah members in selecting who…
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By: Mike Green Cyber Monday You survived turkey day and the subsuquent shopping frenzy known as “Black Friday”. After sleeping off your coffee binge, you geared up for yet another huge shopping day – Cyber Monday. Never heard of it? It’s the first work day after the long Thanksgiving weekend that has traditionally been a huge online shopping day. Retailers…
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