Jan 28, 2013
The Season of Love This love story starts in February (surprisingly enough) of 2003. A website called myspace (for all you young readers out there) was all the rage with teenagers, musicians, and artists of all kinds. It immediately gained the ire of most over the age of 25 due to its potty-mouthed content, but pioneered the industry nonetheless. Google…
Continue Reading »
Jan 26, 2013
By: Gaydon Leavitt Are They The Same? A wise marketing millionaire and mentor of mine has said, “I define marketing as – helping people who need each other find each other.” However, it may have been said better by Peter Drucker who said, “The aim of marketing is to make selling superfluous. The aim of marketing is to know and…
Continue Reading »
Jan 25, 2013
How to Pick Keywords – Ask Your Customers Every business wants to rank well on Google. The higher the better. What’s harder to determine is where to rank well. True story – I did some consulting work for an accounting firm. Before I arrived, they hired a big name SEO company, paying $4,000 per month earning them the number one…
Continue Reading »
Jan 24, 2013
Scott Christofferson Be Careful of Too Much Hype After weeks, months or even years of developing a new product or service it’s only natural for a company and its employees to be excited about the product launch – because with time and dedication it has become their baby, their pride and joy. And of course they want the public, their…
Continue Reading »
Jan 22, 2013
Laugh Often I enjoy working with a group of people who regularly make me laugh. It’s like spontaneous combustion. I especially enjoy laughing when tasks are piling up and I have shifted mechanically to autopilot. Laughter makes me human again. Have you had a good laugh lately? Boost your odds for success today by laughing. In doing so you are…
Continue Reading »
Jan 21, 2013
By: Mike Green “ Cheating Your Way to the Top The last few years have been filled with stories of sports heroes who confessed that they cheated their way to the top. We all feel heartbroken and betrayed when we find out our inspiration isn’t all that inspirational. Similarly, many in the web marketing world try to cheat their way…
Continue Reading »
Jan 16, 2013
By: Gaydon Leavitt On The Same Page? All companies have a unique personality, inside reality, philosophy and mission. When these unique elements of a brand are not communicated well, the outcome is the – Vague Selling Proposition In a nutshell, the Vague Selling Proposition is “me too” marketing. You say what your competitors say, do what they do, and copy…
Continue Reading »
Jan 15, 2013
You are a leader. You possess Integrity. You maintain your character under pressure and utilize ingenuity to see beyond the obvious limitation. You dream. You create vision in others who then see your dream. You are a leader. You possess Accountability. You can laugh with the best of them. And your homemade humor isn’t half bad. You do not place…
Continue Reading »
Jan 14, 2013
By: Mike Green Is Your Website A Success? Determining the effectiveness of a website can be a bit of a mystery at times. Here at Innovation Simple, we build fantastic websites for our clients, but know that’s just part of the eqation for success. The website must perform at a high level in order for it to be classified as…
Continue Reading »
Jan 11, 2013
Your #1 Marketing Goal Your highest marketing goal is to produce leads, right? Maybe not. Really, leads are just a means to an end, to create a buying customer. But customers aren’t the end goal either. In fact, neither are transactions or even revenue. The purpose of marketing is to help you reach the purpose of your business. And for…
Continue Reading »
I would like to:
