Nov 7, 2012
Discovering Your Niche The most successful and effective way to approach marketing is to understand your customer. You will often here the word “niche” when marketing is discussed. A niche is defined as “a distinct segment of a market”. Once you’ve discovered your niche, you can then put into place a plan to convince the customers within that niche to…
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Nov 6, 2012
3 Key Elements Generating leads online for your business can be a very difficult and expensive process, unless you know what your doing. The same applies to actually converting those leads into sales. There are a few key elements to making sure your lead-to-sale conversion rate is good and supporting your business model the way it should be. Here are…
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Nov 5, 2012
Concept The universal concept of corporate strength emerging from common goals is not new to the business world. We know that people working together accomplish greater end results than individuals seeking so to do alone. Such a culture will define a people or a company. However, culture is more than working in unison. It is the combination of team effort,…
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Nov 5, 2012
Concept The universal concept of corporate strength emerging from common goals is not new to the business world. We know that people working together accomplish greater end results than individuals seeking so to do alone. Such a culture will define a people or a company. However, culture is more than working in unison. It is the combination of team effort,…
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Nov 4, 2012
What’s Your Point of View? For many, online marketing is still considered dangerous waters they dare not enter. For those of us who are having tremendous success in the world of online marketing, we say, “Come on in, the water’s fine!”. Today we are going to look at 6 common myths about online marketing: Myth #1 Online Marketing is too…
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Nov 3, 2012
We’re Growing With locations already in St. George, Utah and Las Vegas, Nevada, we at Innovation Simple are proud to announce a third location here in beautiful Provo, Utah. Now Utah County can enjoy more of an up-close-and-personal experience with our Provo team, including myself, Nik Krohn (Social Media Manager), Mike Green (VP of Marketing), and Gaydon Leavitt (CEO). Provo,…
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Nov 2, 2012
Introducing the Best Facebook Marketing Practices There is a lot of buzz about social media marketing and Facebook marketing in particular these days. As a result, this post is meant to help those of you with specific Facebook marketing goals. So here’s my customized 3 step plan every business owner needs for their Facebook Marketing strategy. Step 1: Optimize, Optimize,…
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Nov 1, 2012
30 for 30 – The Ultimate Case Study I would like to announce the beginning of a very exciting case study that we are going to run for the entire month of November 2012. We’re calling it “30 for 30.” The goal of 30 for 30 is simple – create a detailed case study on how 30 blog posts in…
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Oct 1, 2012
A Simple Methodology Sometimes Misunderstood Conversion Rate Optimization (CRO) is sometimes dissected the wrong way. Too many people follow tips and tricks outlined by CRO “experts” that seem reasonable and worth the effort of testing out. For example, having a giant green banner or a contact form on the left side of a website might work for some, but that…
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Aug 20, 2012
What is Marketing Managed? Is your marketing managed? As a business owner, Marketing Managed ultimately takes every aspect of online marketing off of your shoulders. Jeff Sherman, Chief Operations Officer at Innovation Simple, says that “It is an opportunity for you to enjoy marketing, and enjoy the results of it, while you are running your company.” Marketing Managed focuses on…
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