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The Magic Words on Social Media

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Please and thank you should not be the only magic words in your “marketing dictionary”. Marketing and social media go hand in hand, which means words are incredibly important for all marketing techniques and material.At Innovation Simple, we love to share our knowledge with our clients and readers to help them and their businesses grow. Using the right words for…
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SEO is King

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Why SEO is Important to Your Brand SEO is a buzzword right now in the tech industry. Everyone says your business needs to have it, and everyone promises to get you to a better place financially with it. Is SEO all hype, or is it a key ingredient to business success? Honestly, a little bit of both. SEO, or search…
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Live the American Dream in Salt Lake City, Utah!

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Scott Christofferson So you want to live the American dream do you? That’s good because if you’re in Salt Lake City, Utah you have a great chance of doing just that! A recent study says that children born in a low income family in Salt Lake City are more likely to live the American dream than anywhere else in the…
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Top 5 Online Marketing Tactics for 2013

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1) Email Marketing The number one reason for why this tactic works is because of the fact that it still generates sales, influences customers and boosts brand recognition. For this marketing tactic, companies should provide customers with information that is resourceful and relevant. Contests, coupons, and other special offers can also create good support with your contacts. Don’t forget that…
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The History of SEO

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By: Micheal Green The History of SEO The history of SEO might just go back a little further than many people think. The internet, and all that goes with it was not one single idea. It was not invented by one person on one day. The internet which we all know and love (and couldn’t live without) is the product…
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Business Building Blocks

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By: Mike Green Cart Before the Horse Many new businesses fall into the “cart before the horse” mentality by taking on too much too fast. When this happens they attract the wrong type of buyers for the stage of business they are at. Either the products are not fully developed yet, or the pricing model is undefined. This creates a…
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Social Media that Makes Sense

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Scott Christofferson Online Marketing is Here to Stay Online and digital marketing has grown into something much more than just an optional feature of your marketing strategy – it has become a must for most businesses. Many small and medium sized businesses know they don’t need to have a social media presence just to have a social media presence, but…
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Strategic Online Marketing

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By: Mike Green In the Jungle When I think of strategy, I think of the animal kingdom. Their entire life is based on being strategic. They live or die by it. It’s all about being stronger, faster, smarter than their competition and food. The perfect example of this is the lion and the gazelle. The lion knows he can’t out…
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Marketing For Humans

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By: Mike Green How Are You Connecting? 2013 will be a maturity year for the Internet Marketing industry. As referenced by this excellent post by one of my colleagues, the internet marketing industry is becoming more about people and relationships, and less about “optimization” for Google’s algorithm. In spite of marketing being an integral part of every day human interaction,…
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