Performance Marketing Blog

The latest from the marketing managed team.

Innovation Simple Blog

Jun 4, 2010

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Customize Google's Home Page

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Google has now made it available for anyone to customize the Google home page. Google came out with iGoogle in 2005 and was the product which would allow users to customize their own Google home page with certain widgets and modules. Google has recently announced that they

May 26, 2010

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Google Maps Community Editing Needs Approval

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Google has announced that they are no longer going to allow community editing on Google Maps go live until after review. This means that spammers and others cannot

May 24, 2010

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CEO's Talk About Google TV

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Google TV is the new thing that is being talked about in the entertainment industry and at Google I/O all of the CEO’s of the major companies involved sat down to talk about the new wave of television. Included on the panel was the CEO of Google,

May 18, 2010

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Google's Reasonable Surfer Patent

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Patent Filed On June 17, 2004 Google filed a patent entitled “Ranking documents based on user behavior and/or feature data” to improve the way that they value links that point from one document to another. Here is a quick synopsis:

May 14, 2010

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Google MayDay Sending Less LongTail Traffic

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The Google May Day update has been all the rage over the last couple of weeks as many webmasters have been noticing traffic drops to their sites for long tail referrals from Google. A long tail phrase is anything that is 3 words or more. Some webmasters have reported numbers as high as

May 13, 2010

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PageRank To A New Beat

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Google patented a formula a while ago called PageRank which is a formula that is designed to determine the importance of a page on a scale of 0-10 with 10 being the highest. PageRank is now skipping to a new beat, watch this video:

May 11, 2010

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The Search Game In 2010

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Search engines are continually updating and making improvements to the algorithms to determine relevance and importance of web pages, blog posts, news stories, images, videos and more. One of the most effective places to keep up on search engines changes is

May 11, 2010

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10 Tips to Reduce Cart Abandonment

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Last year, website shopping cart abandonment rates jumped to as high as 60%, according to LiveMarket, in part due to consumers’ jitteriness about the economy. Here’s what you can do to reduce cart abandonment at your online store. Show stock availability on product pages and show which countries you ship to. Disable the cart button for out-of stock or back…
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May 10, 2010

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Navigation Is The Website, Not A Feature

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In web design the most important subject that is always discussed is what type of pages are you going to have on the site and how many. This is the preliminary question to start to determine how the website will be laid out, meaning the navigation of the website. Today I am going to talk about

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