Repair Projects, Planning, Deep Cleaning, Re-setting August is almost over and the kids are all starting school again. This means one thing for most retail businesses, a couple of slower months. Typically speaking the retail industry experience pretty steady sales during the summer months. But the months between summer and the holidays can see slower sales. These slow months can…
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How Word-of-Mouth Marketing is the Best Kind Some marketers are giving up on word-of-mouth marketing because it is so difficult to control. True, consumers are more difficult than ever to motivate. However, when a campaign or product strikes a chord, you can know it will spread like wildfire across social media and in person. Most industries live or die by…
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A Focus on Companies that Market in the Summer Well, summer is wrapping up. Besides feelings of despair and mild depression after kissing the sun goodbye, there is also a bit of reflection on the summer’s exploits. Summer drives a tremendous consumer market for everything from pool products to trips to summer events. Savvy brands have a fine-tuned strategy for…
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How to Harness Viral Content for Your Business Hello, welcome to America. This is a land where entrepreneurs run rampant and potato salad raises over $50,000 on Kickstarter. That’s right, everyone’s favorite picnic side dish garnered 50k from almost 7,000 backers. Why on earth would this happen? The campaign, which started out as a joke, became viral. News outlets reported…
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How Good Design Means Greater Marketing ROI Websites aren’t just commonplace now: they’re ubiquitous. Thirty years ago the internet was in its infancy. Email wasn’t a word in the dictionary and tweeting was something only birds did. Now, in an age of digital media, web design has completely redefined our world and the ways we expect to interact with it….
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What Your Business Can Learn from Pinterest My wife is a third generation graphic designer, so I’ve heard my fair share of how design and creativity have changed over the years. In the good ‘ol days design was expressed through letterpress, screen printing and hand painting. All three processes were tedious and required very technical skills and expensive materials. The…
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A few tips to make the most of your 8+ hour work day On average Americans spend 8.8 hours a day at work or on work related activities, more than any other developed nation. So how can you make your work day more fun? Here are some ideas from the internet but we would like to submit some of our…
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DIY Web Production The world of web design has long been held up by two forces: designers and coders. The first was responsible for making it beautiful, the second for making it possible. These days, though, self-sustaining site platforms like Squarespace, Weebly, and Wix make it easy for designers to bypass the realm of coding by with building-block style page…
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Although marketing concepts are relatively new, businesses have been using marketing strategies and mediums for ages Marketing is all about getting the word out and creating value for our customers, and as we took a look back at history, we found that marketing strategies have been used in places such as Ancient Egypt and Greece! Outbound marketing has been in…
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Image Use for Businesses The marketing industry becomes more and more visual every year. Companies are spending less and less on saying something and more on showing it, making photography an even more vital part of the strategy. In other words, in an industry where image is everything, images are everything. While the internet is a great resource for finding…
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