What Works The dream of every digital marketer is to reach their audience and get people to listen to their message. The trick is actually getting it done. It’s estimated that there are 1,745,097 (not a real statistic) different strategies to implement in your digital marketing campaign to bring success to your efforts–it’s a rough estimate. Regardless, while digital marketing…
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How people will associate your pictures, profiles,business, and endeavors with who you are. As a student and intern at Innovation Simple, I often go to lectures at school that talk about the importance of branding. It always comes down to the fact that we, as professionals, have to brand ourselves whether it is in our businesses or our personal profiles….
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A Few Key Features Our History Innovation Simple started out under the name of Autoflys in 2007. The primary purpose of Autoflys was to build websites for small automotive dealerships. After building websites for numerous companies that were not related to the auto world, the name was soon changed to IFLYS. Under the name of IFLYS the philosophy of “Innovation…
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Some Noteworthy Campaigns Guerilla Marketing is a more diverse and specialized form of advertising, a surprise in the dark that often delights the media and customer world. With customers being inundated constantly with advertising, brands with something different are often the ones to be noticed. It also allows the company or brand to become more experiential, and therefore more relatable….
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Tips on Avoiding the ‘Blah’ Blog Let’s be honest for a second here. It is impossible to write a perfect blog post. But, with some work we can come pretty darn close. As the internet becomes more cluttered, we need to create content that is neat and tidy if we hope to reach our audience. The ultimate goal of blogging…
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Positive Effects of Online Interactions Social media is becoming increasingly important for small and large businesses. No tool is more relevant and brand forming in the marketing world. As a whole, social media has proven to be a positive component both for consumers and businesses. Social Media Levels the Playing Field Whether you are a small or large company, or…
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Hook Em’! Getting people to your blog can be a hard task. With so many blogs on the internet ranging in topic from normal and provincial to absurd and abstract, how do you get people to read your posts? There are many things you can do such do embellish your posts such as inserted pictures or embedding videos. But you…
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How to Harness Viral Content for Your Business Hello, welcome to America. This is a land where entrepreneurs run rampant and potato salad raises over $50,000 on Kickstarter. That’s right, everyone’s favorite picnic side dish garnered 50k from almost 7,000 backers. Why on earth would this happen? The campaign, which started out as a joke, became viral. News outlets reported…
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What Your Business Can Learn from Pinterest My wife is a third generation graphic designer, so I’ve heard my fair share of how design and creativity have changed over the years. In the good ‘ol days design was expressed through letterpress, screen printing and hand painting. All three processes were tedious and required very technical skills and expensive materials. The…
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How The World Cup Landed Him in a Meme Frenzy You and the rest of the country howled and cheered in anticipation during the fateful US v. Belgium game of the World Cup last week. The U.S. came in as an underdog in every way but still managed to capture the hopes of millions. Despite the hype, the U.S. team…
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