Whenever you watch a commercial on TV or online, you are bound to be either informed or entertained; and that’s the intent of the advertiser. But another strategy that businesses have used to reach their audience is emotionally charged video ads. With countless video ads on YouTube and company webpages, there are few commercials that touch the viewer’s heart by…
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Tyler Carter Blog Your Way to Better Business Keeping an updated blog for your business is more important than it has ever been. Blogging is a great way to keep you connected to your customers and relevant in the digital marketing world. 1. Keep Your Customers in Mind When writing a blog it is easy to spread yourself too thin…
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Tyler Carter Digital Marketing in 2013 The digital marketing landscape is changing at an alarming rate and the changes are only going to come faster over time. With more of the world booted up, plugged in, and logged on than ever before, having a presence in the digital marketplace is more important than ever before. On the rise this year,…
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By: Gaydon Leavitt Have You Heard About This? There is so much talk about SEO right now. It has been a whirlwind since early 2012 in the SEO space with Pandas and Penguins and the like. Chances are, if you are a business owner, you get calls from India to Pakistan to the Phillipines from middle aged men with odd…
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By: Mike Green “ Cheating Your Way to the Top The last few years have been filled with stories of sports heroes who confessed that they cheated their way to the top. We all feel heartbroken and betrayed when we find out our inspiration isn’t all that inspirational. Similarly, many in the web marketing world try to cheat their way…
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“New” Marketing? So what is the “new” marketing. Well, if you haven’t heard, the “new” marketing is – CONTENT MARKETING Except the thing about it is that it is really not that “new.” Content marketing is closely tied to the idea of “inbound” marketing. Inbound marketing is about attracting customers instead of convincing them. Outbound marketing works for many companies…
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Be Number 3 “Be the BEST in THEIR World” We’ve made it. All the way to the 3rd “B” of marketing which is “Be the BEST in THEIR World”. You’ll notice that I didn’t say, be the best in THE world. You only need to be the best in your customers world. So, how do you do that? Become the…
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Capitalizing on Current Trends Don’t sell ice in the winter unless you happen to be a very good sales person. The next “be” is about being timely. How are you capitalizing on the current trends in the marketplace. Your product development, web design, strategic partnerships, and marketing all need to have good timing and relevant messages in order to be…
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A Simple Methodology Sometimes Misunderstood Conversion Rate Optimization (CRO) is sometimes dissected the wrong way. Too many people follow tips and tricks outlined by CRO “experts” that seem reasonable and worth the effort of testing out. For example, having a giant green banner or a contact form on the left side of a website might work for some, but that…
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What is Marketing Managed? Is your marketing managed? As a business owner, Marketing Managed ultimately takes every aspect of online marketing off of your shoulders. Jeff Sherman, Chief Operations Officer at Innovation Simple, says that “It is an opportunity for you to enjoy marketing, and enjoy the results of it, while you are running your company.” Marketing Managed focuses on…
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