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Innovation Simple

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A Few Key Features Our History Innovation Simple started out under the name of Autoflys in 2007. The primary purpose of Autoflys was to build websites for small automotive dealerships. After building websites for numerous companies that were not related to the auto world, the name was soon changed to IFLYS. Under the name of IFLYS the philosophy of “Innovation…
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Profile on Top Marketing Professionals

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What Makes a Great Marketer As our world continues to evolve, technology is becoming increasingly more important in the marketing of businesses large and small. This article is aimed at highlighting some of the best marketing professionals out there to get a better sense of what makes a successful marketer. We’ll start off with Jay Baer. Author of New York…
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How Your Employees Can Work for You

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Subtle Ways to Plant Marketing Seeds Like it or not, the most pervasive marketing tool in a company is its employees. Your employees can be your best or worst marketing tool. There are various issues that factor into an employee’s overall satisfaction of working within a company. In this post, we’ll look into some things employers can do to transform…
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Guerilla Marketing

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Some Noteworthy Campaigns Guerilla Marketing is a more diverse and specialized form of advertising, a surprise in the dark that often delights the media and customer world. With customers being inundated constantly with advertising, brands with something different are often the ones to be noticed. It also allows the company or brand to become more experiential, and therefore more relatable….
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Conversion Rate Optimization (CRO)

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What is it, Why does it matter, How do I do it? The goal of all marketing is to turn potential customers into paying customers, it’s that easy! But when it comes down to it the process of turning potential customers into paying customers is much easier said than done. That’s where Conversion Rate Optimization (CRO) comes into play. Simply…
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Four Website Layouts that Make Us Cringe and Why

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What to Avoid When Building Your Website Website design is paramount in developing trust with your audience. Research shows that 94% of people cite design as a reason they do not trust certain websites. The Dictionary | On average people spend 10-15 seconds scanning a website. Your text should be scannable and easy to read. Do not firehouse your audience…
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Giving Color a Context

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How Different Colors Make Us Feel and Why We Use Them in Design Welcome to Web Wednesdays! To start off the series, let’s take a look at one of the most crucial and noticeable aspects of web design: color. In any kind of design, color plays an enormous role in setting a mood and conveying a message. Different colors call…
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Sony's New Campaign

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Of Engineers and Artists I’ve said it at least a hundred times. The key to branding is to create a message. You want to give your audience an image and cause–a banner that they can wave overhead as the rest of the troops gather. You want to give them something they can identify with That is EXACTLY what Sony has…
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Helping the Underdog

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Starting a business is hard. The transition from working for a steady paycheck to earning what you kill is hard. It requires many hard days of work and often times months without monetary compensation. Still people choose to brave the storm and be self-employed. Here at Innovation Simple we know what it takes to make it. We look to our…
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The Spirit Animals of Internet Marketing

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What is your Internet marketing spirit animal? Great question. I’m not surprised you’ve asked yourself this soul searching question. I’ve often pondered on the answer to this conundrum. I have been thinking about this for quite some time. I have grouped Internet marketing into several spirit animals. I don’t have a quiz for you to decide which one you are….
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