Author Archive

Stand Out On LinkedIn

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Be Sure to Stand Out On LinkedIn there are great profiles, okay profiles and horrible profiles. But we don’t need to discuss the okay and horrible profiles. Today we’ll be discussing a few things that will help you to have a great profile – tips that will help you land your next job! It really isn’t enough to just fill…
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Four Things You Didn’t Know You Could Do on Facebook

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Learn More Than Just the Basics You’re probably pretty familiar with Facebook. You know how to stalk your ex-boyfriend/girlfriend, post photos, “Like” posts, join a group, create an event, etc. BUT here are four things that you may not know. I know I didn’t know about them. Four Facebook Tips 1. Post Embedding: Facebook lets you embed a post from…
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Halloween: Where Did it Come from Anyway?

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Scott Christofferson From the Beginning So it’s almost October 31st which means we’ll soon be celebrating Halloween. But where does the holiday come from? It all started in Europe more than 2,000 years ago by a group of people called the Celts. They celebrated the end of summer on November 1st and thought that ghosts visited the living on October…
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Testimonials: Your Company Needs Them!

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Scott Christofferson Customers Need Proof Everyone wants bang for their buck, their money’s worth, a good deal, quality service, results and the list goes on! Before we sign contracts or make purchases most of us want to know what we’re getting, but if there isn’t a clear track record from the brand or company or we don’t know someone who…
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Get Inspired – Then Do Marketing

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Scott Christofferson Be Creative You are a creator. You can create positive change within your company. No matter where your work space is – the corner office, a cubicle or the supply closet – you’re still a creator. You may not be a traditional artist but you’re creative and therefore a creator. Your job is to inspire people and help…
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Happy Memorial Day from Innovation Simple

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Scott Christofferson A Day to Remember Memorial Day is one of our favorite days of the year. It’s not just a time to gather with our family and friends but it’s a time to remember those who have passed on and to celebrate this beautiful country we live in. Happy Memorial Day everyone!

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Google Analytics Are a Must

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Scott Christofferson GA is Essential Google Analytics may or may not change your life but it will definitely change the way you measure the effectiveness of your website. You’ll be able to see what pages viewers use to enter and leave your site, where they’re lead and where they come from to get to your site. By having this data…
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Social Media Commandments

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Scott Christofferson You Don’t Have to Do Social Media Alone Social media is a world of its own which is why you and your company shouldn’t do it alone. Partnering with an agency that specializes in writing and online marketing will help you to make decisions and adjustments along the way that are right for you. Start out slow on…
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Good Word Choice Leads to Good Marketing

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Scott Christofferson Choose Wisely People read what your business writes and says. Accept that now because it’s true. Sure anyone can throw some words on a page or document but what you really need is great writing, not just words on a page. So now that you know you need quality writing that has been edited really well you need…
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Thoughts On Marketing Meetings

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Scott Christofferson Don’t Meet Just to Meet You’re not really a fan, your employees are probably indifferent or negative about them, your friends are tired of hearing you complain about them, and there are only so many times your significant other can pretend to care about them. Whether you like it or not, if you are a part of any…
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