Performance Marketing Blog

The latest from the marketing managed team.

Innovation Simple Blog

May 14, 2013

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New Website for The Murphy Door

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New Website for The Murphy Door We had the privilege to work with a great client to build a website that would attract new buyers. The Murphy Door is a great product and we had the luxury of great people to work with while building this website. Paramount for the client was building a website that would be visually appealing…
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May 13, 2013

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Making the Best Hiring Decision Possible

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By: Mike Green The Hard Decision Staring back at me from across my desk sat a very capable, competent, prospective new hire for our company. There was only one problem. I knew she wasn’t right for the position we were trying to fill. As much as I wanted to make her an offer, I knew that it would not bring…
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May 10, 2013

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Thoughts On Marketing Meetings

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Scott Christofferson Don’t Meet Just to Meet You’re not really a fan, your employees are probably indifferent or negative about them, your friends are tired of hearing you complain about them, and there are only so many times your significant other can pretend to care about them. Whether you like it or not, if you are a part of any…
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May 9, 2013

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Good Writing Is Important: Learn to Write Well Starting Now

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Scott Christofferson You Need Quality Writing Writing is king. Good content equals loyal followers, work you’re proud of, better online rankings, and the list goes on. So what’s your source of writing skills? Mine is reading. I read, read, read. Blogs, newspapers, books, advertisements. When you read, you learn to write. The best writers read a lot. And I only…
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May 8, 2013

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Social Media: Important Questions Small Businesses Must Answer First

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Scott Christofferson Social Media Prep Questions Social media is the new norm. You want to be involved and tell people about your business, but before you get in too deep it’s important to ask AND answer a few questions. I don’t want you to think that it’s terribly difficult or risky but I do want you to remember that you…
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May 7, 2013

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Visual vs.Text. Tips for Proper Balance!

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Scott Christofferson Give Them What They Want A good rule of thumb with marketing also happens to be the golden rule. “Do unto others as you would have them do unto you.” In less philosophical-speak: If it isn’t interesting to you, then it isn’t going to be interesting to other people. Many advertisers waste their time on posts that have…
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May 6, 2013

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How to Show Your Boss the Value of Facebook in 7 Easy Steps

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Scott Christofferson Yeah, Your Company Probably Needs a Facebook Page Getting your boss or company to buy into having a Facebook account may be tiring and frustrating. In today’s social media world, it seems that every start up company and business in leading industries are involved with customers and potential customers through the social media world. Not only does Facebook…
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May 3, 2013

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Refining Your Twitter Use

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Jonathan Rose Retweet If You Agree Although Twitter first appeared on the web nearly 7 years ago, there are still many of us trying to figure out how we can use it. I have some simple ideas that once understood will help you and your business use Twitter to get results. Twitter is an interest network, so you’ve got to…
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May 2, 2013

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Mobile Design vs. Responsive Design

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By: Gaydon Leavitt Hmmm Which Dessert… We are often asked about mobile websites or web design that is mobile friendly. This subject is important because for small businesses in local markets, many of their customers and prospects are accessing their websites via mobile devices. So the question begs… Which version of the mobile web should I adopt? Straight From Google…
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May 1, 2013

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Humor and Social Media . . do they go together?

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Scott Christofferson Humor and Social Media It’s not a secret that we live in an age where social media no longer concerns just youth, but is reaching a larger and larger audience everyday. In fact, if Facebook were a country, it would be the 3rd largest country in the world! Who wouldn’t want the world’s “3rd Largest Country” to see…
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