Mar 8, 2013
By: Gaydon Leavitt Trust the Website In the midst of a super competitive marketplace in nearly every niche online and offline, how do you vet and decide who to work with? Have you thought about your process? In my years choosing vendors and industries, I have learned a few things that have really helped my vet. The first and easiest…
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Mar 7, 2013
Scott Christofferson It Says So Much About You It may seem like a simple greeting or sign off but email salutations tell a lot about a person and their business. Especially since digital communication is often the first communication, they should not be taken lightly or ignored. Think about your day – how many emails have you sent already? Probably…
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Mar 4, 2013
By: Mike Green Cart Before the Horse Many new businesses fall into the “cart before the horse” mentality by taking on too much too fast. When this happens they attract the wrong type of buyers for the stage of business they are at. Either the products are not fully developed yet, or the pricing model is undefined. This creates a…
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Feb 28, 2013
By: Gaydon Leavitt A Guiding Constant We feel that a model that guides your approach to marketing is extremely important. It serves as a Bible (so to speak) for the approach the company takes, the ideas that you espouse, and affects the culture for all staff members. What do you espouse? Do you have a model that you work from?…
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Feb 28, 2013
Scott Christofferson Good Content is the Best Content Good content marketing and writing for the Web takes some serious skill. Writing an interesting AND useful blog post is not easy. But you probably already know that. Once you post the article your work has just begun. The way you disseminate your content has taken a lot (maybe even years) of…
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Feb 25, 2013
By: Mike Green Choosing a SEO Partner That title makes this sound like a SEO dating website blog post. The reality is that choosing a Search Engine Optimization partner for your business is much like choosing a partner in life. One must tests your potential partner’s theology to be sure it matches your own. In the world of online marketing,…
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Feb 21, 2013
Scott Christofferson Listen Up Being a good listener is essential to being an effective leader. And if you’re a business owner, marketing professional or sales person it’s really important. People want to be heard. They want to know that you know what they really want deep down inside. The only downside is that many times people don’t say exactly what…
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Feb 20, 2013
By: Gaydon Leavitt Lead Flow = Insurance Nothing is more important in business than knowing that your business is in a strong financial position and poised to do what you want in terms of growth, milestones and goals. If I was a betting man, I would bank on leads every time over any other thing in business. Quality, predictable and…
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Feb 19, 2013
The Event Like many of you, business travel provides me with great learning opportunities. I frequently use them in my consulting and training as similes or metaphors. This one taught me the most. A few years ago, General Motors held a grand training for their prestigious Cadillac Division at the Ritz Carlton in Laguna Niguel, renown for customer service. The…
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Feb 18, 2013
Content is King Blogging might seem tedious, but boy does it produce results! We at Innovation Simple have experienced heavy traffic flow from consistent blogging in the past, but nothing has compared to our 30 for 30 experiment. Take a look. Do Blog Posts Matter for Your Business? Add This Infographic to Your Site
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