Performance Marketing Blog

The latest from the marketing managed team.

Innovation Simple Blog

Jan 9, 2013

No Comments

Provo's Marketing Landscape

Posted in : Provo Utah

Provo, Utah: The Marketing Landscape Provo, Utah is a very dynamic locale. Huge economic potential walks in and out of the city each year by virtue of Brigham Young and Utah Valley Universities. These two institutions are KEY in Utah’s: Economic Growth Business Leadership Technology and Marketing Focus Economic Growth Utah has one of the strongest economies in the nation…
Continue Reading »

Jan 8, 2013

No Comments

Car Soap and SEO: Clean Tips to Selling

Posted in : SEO, SEO Practices

There are 4,912,843 product lines related to the automobile washing industry. (Source: United States Census Bureau 2007 http://www.census.gov/econ/industry/products/p811192.htm) Sales tip #1 People have options With nearly 5 billion car cleaning or polishing products infused into the market, how could the owner of this vehicle have missed his opportunity? Perhaps he had no access to running water. Or perhaps there was…
Continue Reading »

Jan 7, 2013

No Comments

Your Unique Selling Proposition

Posted in : General Marketing

By: Mike Green Your Unique Selling Propostion A term you’re probably familiar with in the business world is USP or Unique Selling Proposition. If written correctly, it establishes the areas of your company, brand, product or service, that sets you apart from your competition. Understanding this concept is key to developing a lasting company who will find success regardless of…
Continue Reading »

Jan 4, 2013

No Comments

The Best Kept Lead Generation Secret – Part 2 of 2

Posted in : News

The Best Kept Lead Generation Secret – Continued As promised in last week’s post, today I’m describing a foolproof way to create natural partnerships in a simple predictable way. If you haven’t yet read part 1, please start there so today’s post makes sense. Step 1 – Fire! …Ready, Aim I call this “Trial by Fire”. Jump in with both…
Continue Reading »

Jan 1, 2013

No Comments

Marketing Strategy: Inside Out

Posted in : Small Business

Begin with this question: Does your marketing plan contain strategies to create a strong company culture? Within your business niche, competitive advantage doesn’t just show up on your doorstep knocking. Rather, it requires a cohesive, strategic, marketing plan which is creative in its design and successful in its implementation. Strategic marketing must first be fostered inside of your company utilizing…
Continue Reading »

Dec 29, 2012

No Comments

What to say | How to say it

Posted in : Conversion Rate

Words Matter In politics words matter. In fact, in politics, words seem to be at least 50% of the game. In handling marketing for small businesses, one of the most common issues that we encounter is that they don’t know how to talk about themselves. That is such a bit problem because 50% of marketing is what to say and…
Continue Reading »

Dec 28, 2012

No Comments

The Best Kept Lead Generation Secret – Part 1 of 2

Posted in : General Marketing, News, Small Business

The Best Kept Lead Generation Secret The strategy I’m about to reveal is so simple, powerful, and obvious, it must be a secret. Why else would it be so underutilized? Done right, this method produces the best kind of leads, takes relatively little effort and financial investment, and continues to deliver a residual flow of hot inbound leads. But I’ll…
Continue Reading »

Dec 26, 2012

No Comments

King: Content or Conversion?

Posted in : Conversion Rate

CONTENT IS KING? We have been hearing from the inbound marketers of the world that content is king. Rightfully so… but for most marketers their highest leverage point is – CONVERSION Conversion rate is probably the TOUGHEST statistic to monitor, track, improve, and test. For most marketers, it is like watching grass grow and it shouldn’t be. It is most…
Continue Reading »

I would like to:

Watch Our Video
Browse Portfolio
Request Quote
alert('GET');