Innovation Simple Blog

Why does digital marketing require quality content, human voice, and financial investment? Because content marketing including social media is highly sought after: 1) It’s the buzz, 2) It is affordable, and 3) It provides easy access to many people across multiple technological platforms. Consider digital marketing as a key dynamic of your well designed marketing strategy. How might you improve…
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Scenario: Your efforts have contributed extensively to company market share. Senior executives have invited you to present during an upcoming annual convention. When this happens to you, will you be ready? Will you be calm and collected, prepared to address the crowd? Or will your blood pressure go up! Many speakers likely experience dry mouth, a racing heart rate, and…
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In this post, I want to share how you build a rockstar social media following on social media sites. Brand building is a huge part of social media marketing. I will break this down into 6 steps. Step 1 Identify the top goals for the social media strategy. Goals could include (but are not limited to): engagement, number of followers,…
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Why We Launched Provo? When we were discussing how to move our company forward with a greater foothold in northern Utah, we were discussing two primary markets: Salt Lake and Provo (or Utah County). Human Capital The main reason that we chose to go to Utah County was human capital. We had better access to talent in Provo than in…
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Inbound Marketing vs. Internet Marketing A lot of SEO’s mention the importance of practicing “unique” inbound marketing activities and thinking outside of the box when performing research, writing content, and building links to that content. For some reason, Internet marketers have put their heads in the sand. Where has the personality gone? Where is the genuine human-to-human interaction? Inbound marketers…
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Keeping Up with Your Audience Pinterest is the third most popular social network in the United States, offering marketers a variety of opportunities to extend their business and get a larger reach to a greater audience. For those with limited time, there is good news. In this post I will share 3 powerful Pinterest marketing tools that are absolutely free!…
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Why Social Media Why would you consider something like social media for your business? Many seasoned business owners have asked themselves this question over the past few years. The social space seems to be filled with primarily two groups. The small startup business that is doing social media because they can’t afford to pay for anything else for marketing, and…
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Be Number 3 “Be the BEST in THEIR World” We’ve made it. All the way to the 3rd “B” of marketing which is “Be the BEST in THEIR World”. You’ll notice that I didn’t say, be the best in THE world. You only need to be the best in your customers world. So, how do you do that? Become the…
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Dive in. Get networking and grow your business. Great, but what is networking? Let’s begin with what business networking is not. It is not purchasing a list of leads, cold calling them, and touting your business prowess. There is no short road to networking. Its getting out of the office. Its getting to know people, establishing trust, and finding a…
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In this post I would like to share 3 tips on how you can better socialize your website. The 3 tips are the following: 1) Add Social Sharing to every page/blog 2) Add Social following to your site 3) Social toolbar Add Social Sharing One of my favorite tools that you can use to accomplish this real quickly is the…
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