What to Avoid When Building Your Website Website design is paramount in developing trust with your audience. Research shows that 94% of people cite design as a reason they do not trust certain websites. The Dictionary | On average people spend 10-15 seconds scanning a website. Your text should be scannable and easy to read. Do not firehouse your audience…
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Without it, you won’t stand out. If there was ever any question about the importance of businesses having a presence on the internet, that discussion should be dead. But these days just having a website is not enough. Your website has be designed in a way that appeals to users and thus increases traffic to your site. Today we are…
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A Focus on Companies that Market in the Summer Well, summer is wrapping up. Besides feelings of despair and mild depression after kissing the sun goodbye, there is also a bit of reflection on the summer’s exploits. Summer drives a tremendous consumer market for everything from pool products to trips to summer events. Savvy brands have a fine-tuned strategy for…
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Tools that will help you design a great, professional website With the way things are these days, it’s pretty difficult to find the proper tools to build your website with since there are so many options. So here’s a list of the more professional and helpful tools that you can use in the creation of your site. For the Designer:…
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How Good Design Means Greater Marketing ROI Websites aren’t just commonplace now: they’re ubiquitous. Thirty years ago the internet was in its infancy. Email wasn’t a word in the dictionary and tweeting was something only birds did. Now, in an age of digital media, web design has completely redefined our world and the ways we expect to interact with it….
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DIY Web Production The world of web design has long been held up by two forces: designers and coders. The first was responsible for making it beautiful, the second for making it possible. These days, though, self-sustaining site platforms like Squarespace, Weebly, and Wix make it easy for designers to bypass the realm of coding by with building-block style page…
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Next-Gen Web Design A few weeks ago I wrote about Sony’s new campaign, “Be Moved”, which uses a fantastically attractive parallax site design. That got me thinking, “I wonder what other companies use parallax sites?”. For those of you following along at home, parallax scrolling is where a site uses scrolling movement, the objects in back moving slower than those…
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Creative Cloud vs. Creative Suite Design professionals around the world can relate to the feeling of anxious anticipation when the newest version of Adobe’s Creative Suite is about to be released. It’s like an album drop from your favorite band, except cooler because you can make awesome stuff with it! Now though, all that has changed. Rather than release its…
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Kings of Creative Design For decades, Adobe has been the big name in creative, digital production. A few years ago, just about every professional in the industry was using Adobe products, or was at least familiar with them. Nowadays, in a world where photography, video production, and web design are not just for the pros, Adobe has caught on with…
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Reaching the top of Google’s search engine is a lot like losing weight. You can’t just hop into the gym twice a week for 20 minutes, lift weights, drink protein shakes, and expect to lose weight. Reaching rank #1 in Google requires patience. But you’re not worried about that. You’re a professional and you know that all good things take…
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