Tag for branding

The Magic Words on Social Media

Please and thank you should not be the only magic words in your “marketing dictionary”. Marketing and social media go hand in hand, which means words are incredibly important for all marketing techniques and material.At Innovation Simple, we love to share our knowledge with our clients and readers to help them and their businesses grow. Using the right words for…
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Tom Cruise: The Over-Branded Actor

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Jerry McMaverick Hunt What does branding have to do with acting, you ask? Well think about how actors and gigs get lined up. You wouldn’t expect to see Kevin James to be the lead in an action movie, nor would you likely find Angelina Jolie playing the role of a science-nerd. Both have very specific styles. In marketing, we call…
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5 SEO Trends Every Entrepreneur Needs to Know for 2014

If you are an entrepreneur that relies heavily on online presence, it is important that you take a look at the following trends to help you understand that the SEO landscape is changing. Effective SEO has three pillars. A good SEO strategy has three pillars to it: links, components, and social media. In the last year, people have noticed that…
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Music Monday: Album Artwork

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Judging an Album by its Cover A couple of Music Mondays ago, I wrote a post called “Band-ing and Branding” in which I talked about how important it is for bands and businesses alike to create an image or a culture around their music/product. One huge aspect of this for musicians is album artwork. It’s a perfect opportunity for them…
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Music Monday: Band-ing and Branding

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The Genius of Coldplay There’s something about Coldplay that I’ve noticed, and maybe you’ve seen it too. This brilliant 4 piece from England has been around for over 15 years now and they’re somehow still at the top of their game! Haven’t you noticed? A band’s popularity is usually what destroys them. Once everybody likes them, nobody likes them anymore….
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4 Ways to Create Brand Evangelists

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Scott Christofferson You Don’t Have to Create Your Brand Alone The phrase “evangelism marketing” was coined by former Apple chief evangelist, Guy Kawasaki. For years since then companies have tried to let loyal customers create their brands for them and with the addition of social media in recent years – it’s working better than before. Because let’s be honest, the…
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How To Create Brand Awareness On Facebook

Published under Social Media,Social Media on

Internet marketing is the promotion of products and services on the web. This form of marketing has many advantages over traditional methods, including lower cost and the ability to reach a wider audience. Because the web combines aspects of television, radio and print media, it’s value to a marketing campaign is superior to other media choices, especially when cost is…
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Consistency Is Key In Marketing

Published under Web Marketing,Web Marketing on

In marketing, there is a wide variety of fatal mistakes that small businesses commonly make. Perhaps one of the most common is inconsistency. A lot of small businesses make this mistake in that their corporate identity does not match or follow the same design or message as does the other marketing that they produce. We see it all over the small business world – logos that do not match websites and business cards that do not match logos. Too often, when you visit a company’s website, you feel like you may be at the wrong website because the identity is not consistent with the business cards you have in your hand nor the sign you saw on their building.

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