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Basic Photography for Marketing

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Image Use for Businesses The marketing industry becomes more and more visual every year. Companies are spending less and less on saying something and more on showing it, making photography an even more vital part of the strategy. In other words, in an industry where image is everything, images are everything. While the internet is a great resource for finding…
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How to Find Travel Deals

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Taking Advantage of Promotions One of the most basic ways to get more attention for your company is to offer promotions and deals. This is true across all industries. Travel in particular is a good example of this. Airfare and hotel companies offer great specials hoping to bring in more business, or at least attract more eyeballs. They’re obviously getting…
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Slogans and Why They Matter

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Slogans 101 A slogan–a short, catchy phrase of about 5 words or less–is a crucial ingredient to any successful marketing strategy. Why so short, you ask? Make it Memorable This is definitely one of those “less is more” situations. In the media saturated world that potential customers call home, it’s absolutely vital that companies convey only the most important information…
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Choosing Fonts

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Setting a Typeface Choosing the right font is possibly the most underappreciated art form involved in web design. We often underestimate the effect that fonts can have on the message that the words convey. When choosing a font for your website, keep these guidelines in mind: 1. Figure out the mood. Different fonts have different levels of “seriousness” associated with…
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Narrowing the Focus

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Knowing Who Your Audience Is and What They Care About Successful companies know how important marketing is to businesses. The purpose of marketing is to identify and reach the specific people who are the most likely to become customers (a.k.a. your “target market” or “target audience”). Huge sums of money are spent every day in an effort to better understand…
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Blogging for Your Business

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Scott Christofferson A Few Important Tips So you’ve decided that you want to start a blog on your business’ website? That’s great! Now it’s crucial that you focus on being consistent and writing great content. As I mentioned previously, it is crucial that you are consistent. Choose whether you’ll blog daily, weekly, bi-weekly, monthly, etc. and then stick to your…
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How to Pick a URL

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Jake Wixom Choosing the Right Domain Name In today’s world, it is not enough to have a great local presence as a new business. People rely so much on the Internet to get information that even if you are a local, mom-and-pops restaurant, you need to have a good web presence so that people can find the information they are…
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Pet Peeves in the Social Media World

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We’ve talked a lot about social media and the different effects it has on society, social interactions, and especially business. Social media has become unavoidable in today’s world. If you’re reading this article you’ve probably already participated in the adage “If you can’t beat ‘em, join em”. While the world shifts to a more digital age there are still a…
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Random Things Every Manager/Leader Should Keep in Mind

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Your Employees They are smart. I don’t care where you work or what you do, they are smart. Depending on the type of work you do they may be differing types of intelligent, but like children, they will notice a lot of different things. What type of things? Why does that even matter? Take this typical children/parent scenario: a young…
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Keeping up with Technology

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Technology can be frustrating. It can be aggravating. For many people who aren’t used to the pace that technology keeps it can be a rude wake-up call. You master one form of social media when yet another app, program, or even update sends you back to the (digital) drawing board. What do you do? Is it really worth your time…
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