Tag for tips

Basic Photography for Marketing

Published under General Marketing on

Image Use for Businesses The marketing industry becomes more and more visual every year. Companies are spending less and less on saying something and more on showing it, making photography an even more vital part of the strategy. In other words, in an industry where image is everything, images are everything. While the internet is a great resource for finding…
Continue Reading »

No responses yet

How to Find Travel Deals

Published under General Marketing on

Taking Advantage of Promotions One of the most basic ways to get more attention for your company is to offer promotions and deals. This is true across all industries. Travel in particular is a good example of this. Airfare and hotel companies offer great specials hoping to bring in more business, or at least attract more eyeballs. They’re obviously getting…
Continue Reading »

No responses yet

Slogans and Why They Matter

Published under General Marketing on

Slogans 101 A slogan–a short, catchy phrase of about 5 words or less–is a crucial ingredient to any successful marketing strategy. Why so short, you ask? Make it Memorable This is definitely one of those “less is more” situations. In the media saturated world that potential customers call home, it’s absolutely vital that companies convey only the most important information…
Continue Reading »

No responses yet

Choosing Fonts

Published under Graphic Design,Graphic Design,General Marketing on

Setting a Typeface Choosing the right font is possibly the most underappreciated art form involved in web design. We often underestimate the effect that fonts can have on the message that the words convey. When choosing a font for your website, keep these guidelines in mind: 1. Figure out the mood. Different fonts have different levels of “seriousness” associated with…
Continue Reading »

No responses yet

Narrowing the Focus

Published under General Marketing on

Knowing Who Your Audience Is and What They Care About Successful companies know how important marketing is to businesses. The purpose of marketing is to identify and reach the specific people who are the most likely to become customers (a.k.a. your “target market” or “target audience”). Huge sums of money are spent every day in an effort to better understand…
Continue Reading »

No responses yet

Blogging for Your Business

Scott Christofferson A Few Important Tips So you’ve decided that you want to start a blog on your business’ website? That’s great! Now it’s crucial that you focus on being consistent and writing great content. As I mentioned previously, it is crucial that you are consistent. Choose whether you’ll blog daily, weekly, bi-weekly, monthly, etc. and then stick to your…
Continue Reading »

No responses yet

Pet Peeves in the Social Media World

Published under Social Media,Social Media on

We’ve talked a lot about social media and the different effects it has on society, social interactions, and especially business. Social media has become unavoidable in today’s world. If you’re reading this article you’ve probably already participated in the adage “If you can’t beat ‘em, join em”. While the world shifts to a more digital age there are still a…
Continue Reading »

No responses yet