Innovation Simple Blog

How is Inbound Marketing Any Different Than SEO? Point of View In all of our years in search engine optimization, the overall point of view we have seen throughout the SEO industry is this: “We need to do all we can to secure #1 rankings for this website as soon as possible.” That’s great and [...]

Bringing the Goods to Vegas Jeff Fargo, digital media mastermind at Innovation Simple, just recently met with Chris Way from the KLAS news team. Chris is the Director of Digital Media at KLAS. Innovation Simple is in preliminary discussions with KLAS to come in as consultants to train all of their clients on effective web [...]

Why So Many Changes? The Purpose of a Search Engine By nature, we as living creatures have a lot of problems and a lot of needs. We get tired. We get hungry. We get stressed. We get fat. That’s pretty much why search engines exist. They act as gateways in finding solutions to those problems [...]

Bringing Innovative SEO Practices to Las Vegas Vegas Businesses Need SEO Done Right We have spoken to many business owners in Las Vegas over the past few months. Unfortunately, a lot of them have had bad experiences with SEO in the past. The costs were high and the results were disheartening. Because of experiences like [...]

Pinterest has Become a Social Media Powerhouse What is Pinterest? Pinterest is a popular social media outlet with a focus on visually attracting people with a wide range of interests. At home, we sometimes make pinboards to showcase the things we love the most. Pinterest has merged that into an interactive online experience. Instead of [...]

Google+ vs. Facebook | Is this on Pay-Per-View? In the Right Corner…. We’re not just talking to SEO and Internet marketing experts when we say this. Google+ is kind of big thing now. Pretend you were the only kid on the block with a yoyo. You learned all the tricks. Everyone idolized you. You were [...]

Inbound Marketing Strategies for Las Vegas Businesses Earn Your Customers’ Trust | It’s Possible, Ya’ Know When you compare paid advertisements to organic search results, 80% of all users neglect the ads and dive straight into those natural search results. Only 20% of users click on the ads. Why? Have you ever been shark tooth [...]

Some Basic SEO Practices for 2012 SEO Techniques | Your Instrumental Ensemble All this morning, I’ve been reading some great articles written by some great SEOs. They have all given their two cents and outlined what they believe will be the most critical SEO practices of 2012. I like to compare search engine optimization to [...]

Walmart’s “Get on the Shelf” Contest of 2012 Vote for WOW Jewelry Hanger Starting March 7, 2012 Our good friends over at WOW Jewelry Hanger are contestants in this year’s “Get on the Shelf” contest held by Walmart. CNN Money called this an “American Idol”-like contest for up-and-coming small businesses, giving them the opportunity to [...]

Your Niche Business Needs Expert Web Design The Importance of a Niche In every industry, whether it be entertainment, medical, or clothing, it is almost 100% necessary that you develop a niche for your business. It’s aggravating to see so many commercials on TV that say the same thing over and over again. “Please buy [...]