Jonathan Rose SEO is Black and White Search Engine Optimization is an Internet marketing technique that helps to boost the visibility of a Web page in Google and other search engines. It involves adding the right tools and content to the right places on a website. That’s the simple definition, and it doesn’t need to get any more complicated than…
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Personification Ever heard of it? Think all the way back to your high school English class. The dictionary defines it as “the attribution of human nature or character to animals, inanimate objects, or abstract notions.” So what does that have to do with your business? Well…everything. Before social media a business was just a building with four walls. With social…
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Tyler Carter Modern Marketing In today’s world, marketing is an ever changing field. This is due, in part, to the ever expanding use of technology which is providing new strategies, techniques and tools for marketing than ever before. Modern, effective marketing requires that we use these technological tools in two important ways. The Science Side The first way modern marketers…
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Manners Matter When you were little your mother taught you manners that would help you later in life. “No elbows on the table,” “chew with your mouth closed,” and the ever famous “if you don’t have anything nice to say, don’t say anything at all.” These skills have helped all throughout your life and have even found their way into…
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By Micheal Green Making Your Marketing Effective One of the most powerful ways to effectively market is to create an emotional response from your audience. Emotion embeds itself into the human brain and drives our daily actions. By harnessing this great marketing power, you can be far more effective in delivering your message to the masses. Before you read the…
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Who Are You Trying to Impress? Humor, when conveyed properly, is a powerful resource in connecting on a more personal level with an audience. It can be particularly useful in the realm of social media marketing. But humor must be handled with care, especially when used as a professional entity. Some brands go all out with media that most of…
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By: Micheal Green Connecting with Your “Fans” on Social Media Social Media is arguably the most powerful marketing tool we have right now–small news stories can quickly become global if you play your cards right! Little things can become big things with wise use of social media. Of course, conversely, little things which you didn’t want to become big things…
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By: Gaydon Leavitt You Have Been Warned Marketing is not a button you push. Its not lead generation and it’s NOT advertising. Marketing is the ART and SCIENCE that your company uses to attract, find and maintain its customers. Its purpose is to generate qualified and eager prospects so that your sales team can close easily and quickly. This is…
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By: Micheal Green The Evolution of Social Media The rapid evolution of social media is nothing short of breathtaking. It may be difficult to believe that it is only as recently as four years ago that social networking really began to enter the mainstream. Described by Mashable as, “one of the most powerful vehicles for change the world has ever…
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By: Gaydon Leavitt 2012 WAS A Growth Year WOW – what a year 2012 was. I look back and think of so much progress the US made in some industries yet I also see the stagnant nature of other industries that just can’t seem to rebound. It is in this spirit that I share just a few thoughts. Just a…
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