Performance Marketing Blog

The latest from the marketing managed team.

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Sep 9, 2013

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Aero – Local AND Recordable TV Service Online

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Jake Wixom Welcome to Utah, Aero. Aero, a relatively new, online television service, has recently launched its services in Salt Lake City and is now available throughout all of Utah. On August 19, 2013, Utah became the newest addition to the Aero community. The Salt Lake City area (as well as the rest of Utah) was chosen because of its…
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Sep 6, 2013

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YouTube Video Optimization for Musicians

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Musicians will always look for ways to share their work with their fans and the world. In this day and age, social media and the Internet have been the path for musicians to get their music out with no additional cost. This is done through using simple marketing tactics such as YouTube video optimization. Keywords Just like search engine optimization,…
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Sep 5, 2013

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Everything You Actually Need to Know About Google Fiber

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Let’s be honest, when Google Fiber was announced in Provo most of us had to do a quick Internet search to find out what that even meant. (No, it’s not a dietary supplement provided by Google.) But even now, nearly six months after the announcement, most of us are still scratching our heads. Where is this promised Google Fiber? When…
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Sep 4, 2013

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The Provo Rec Center

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Jake Wixom The New Facility After years of anxious anticipation, the citizens of Provo now enjoy their own, state-of-the-art recreation facility. Not only is the building refreshingly original in appearance, but it is also incredibly functional. Thanks to the sheer massiveness of it, the rec center is able to offer an abundance of space dedicated to an enormous variety of…
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Sep 3, 2013

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Building a Brand Identity

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Check out these simple tips that will help you build a more successful brand identity! These tips come straight from our office expert, Jared Barfuss! Don’t wait to improve your brand identity!

Sep 3, 2013

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Guerrilla Marketing Campaigns For Small Companies

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Disclaimer: If your company can’t afford to take risks, this won’t benefit you. Otherwise, proceed with an open mind and learn about implementing a guerrilla marketing campaign. As risky as it may be for a small company to make some noise in its respective city or region, some industries such as financial and insurance services should avoid this. Guerrilla marketing…
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Sep 2, 2013

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The History of Labor Day

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Jake Wixom A Little Lesson in History Maybe you’re like me and you’ve wondered about the origins of some of our nation’s holidays. While we’ve always enjoyed the day off from work and school, many of us have never known the actual story behind Labor Day. The American Working Man…and Woman…and Child The first Monday of every September marks a…
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Aug 30, 2013

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The Difference Between Instagram and Vine Videos

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Last month Instagram took another shot at Vine with its import feature which allows users to record more video after the pre-recorded footage. This allows users to add two shorter pre-recorded videos into one Instagram post till the 15-second limit is reached. Another feature of the Instagram video is the option to choose how the users can square-crop the clip…
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Aug 29, 2013

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Why Pinterest is Not Just for Your Pre-teen Daughter

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When you first created a Pinterest for your business, you might have been overwhelmed by the number of hairstyles and brownie recipes you encountered. But Pinterest actually has a lot more to offer than beauty secrets and treat recipes (although we like those too!). In fact, Pinterest is a great way to show your customers what your company is all…
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Aug 28, 2013

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Business Social Media (for Beginners)

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If you haven’t had much experience, the world of social media can look pretty daunting at first glance. With tags, hashtags, retweets, likes, timelines, etc. you may feel as though you’re learning a foreign language—and in many ways that’s true. But your introduction to social media doesn’t need to be as much a culture shock as it can be a…
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