Performance Marketing Blog

The latest from the marketing managed team.

Innovation Simple Blog

Jun 19, 2013

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Modern Digital Marketing Trends

Tyler Carter Digital Marketing in 2013 The digital marketing landscape is changing at an alarming rate and the changes are only going to come faster over time. With more of the world booted up, plugged in, and logged on than ever before, having a presence in the digital marketplace is more important than ever before. On the rise this year,…
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Jun 18, 2013

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SEO | Search Engine Optimization

Jonathan Rose SEO is Black and White Search Engine Optimization is an Internet marketing technique that helps to boost the visibility of a Web page in Google and other search engines. It involves adding the right tools and content to the right places on a website. That’s the simple definition, and it doesn’t need to get any more complicated than…
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Jun 17, 2013

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Personification: Businesses With a Human Touch

Posted in : SEO, Social Media, Web Tips

Personification Ever heard of it? Think all the way back to your high school English class. The dictionary defines it as “the attribution of human nature or character to animals, inanimate objects, or abstract notions.” So what does that have to do with your business? Well…everything. Before social media a business was just a building with four walls. With social…
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Jun 14, 2013

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Modern Marketing: Half Art, Half Science

Posted in : General Marketing

Tyler Carter Modern Marketing In today’s world, marketing is an ever changing field. This is due, in part, to the ever expanding use of technology which is providing new strategies, techniques and tools for marketing than ever before. Modern, effective marketing requires that we use these technological tools in two important ways. The Science Side The first way modern marketers…
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Jun 13, 2013

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Jun 13, 2013

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Emotional Marketing

Posted in : Video Marketing

By Micheal Green Making Your Marketing Effective One of the most powerful ways to effectively market is to create an emotional response from your audience. Emotion embeds itself into the human brain and drives our daily actions. By harnessing this great marketing power, you can be far more effective in delivering your message to the masses. Before you read the…
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Jun 12, 2013

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Humor and Social Media

Posted in : Social Media

Who Are You Trying to Impress? Humor, when conveyed properly, is a powerful resource in connecting on a more personal level with an audience. It can be particularly useful in the realm of social media marketing. But humor must be handled with care, especially when used as a professional entity. Some brands go all out with media that most of…
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Jun 11, 2013

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Jun 9, 2013

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New Marketing Paradaigm: A Circle

Posted in : News

By: Gaydon Leavitt You Have Been Warned Marketing is not a button you push. Its not lead generation and it’s NOT advertising. Marketing is the ART and SCIENCE that your company uses to attract, find and maintain its customers. Its purpose is to generate qualified and eager prospects so that your sales team can close easily and quickly. This is…
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Jun 7, 2013

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