Performance Marketing Blog

The latest from the marketing managed team.

Innovation Simple Blog

Aug 22, 2014

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Client Profile: Western Tire Recyclers

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So Much More Than Just Recycled Tires Did you know that non recycled tires are a serious environmental hazard? With 2 million discarded tires a year, that adds up to a lot of pollution and waste ruining our planet. But tire recycling companies help to put a stop to harmful waste ruining our environment. As a marketing company in Utah,…
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Aug 21, 2014

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Guardians of the Galaxy

How Word-of-Mouth Marketing is the Best Kind Some marketers are giving up on word-of-mouth marketing because it is so difficult to control. True, consumers are more difficult than ever to motivate. However, when a campaign or product strikes a chord, you can know it will spread like wildfire across social media and in person. Most industries live or die by…
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Aug 20, 2014

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How Infographics Can Help Your SEO Rankings

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More than visual appeal By now I think about everyone has seen an infographic whether it was on a Facebook, Pinterest or some other social site. Infographics are a very entertaining way to present information and a great way to get your message out there. But graphics are not only a great way to spread your message, they are a…
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Aug 16, 2014

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Summer Loving

A Focus on Companies that Market in the Summer Well, summer is wrapping up. Besides feelings of despair and mild depression after kissing the sun goodbye, there is also a bit of reflection on the summer’s exploits. Summer drives a tremendous consumer market for everything from pool products to trips to summer events. Savvy brands have a fine-tuned strategy for…
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Aug 14, 2014

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J. Crew Invents a New Size

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Marketing Mistake or Just Compromising Sizing? Obesity in America seems to be a hot topic flooding the news stands, but what about anorexia? We are all aware of this dangerous and growing problem. But do we recognize all of the cultural pressures that force women into this type of mindset? Many healthy, averaged weight women feel the need to take…
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Aug 9, 2014

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Evolution of the Summer Treat

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What’s Giving Ice Cream a Run For Its Money If history in America has taught marketing professionals anything over the years, it should be that ice cream will forever be a crowd pleaser on a hot sunny day. While this is true it seems that in the past decade or so there have been other summer treats trending in Utah,…
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Aug 7, 2014

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Potato Salad and Millennials

How to Harness Viral Content for Your Business Hello, welcome to America. This is a land where entrepreneurs run rampant and potato salad raises over $50,000 on Kickstarter. That’s right, everyone’s favorite picnic side dish garnered 50k from almost 7,000 backers. Why on earth would this happen? The campaign, which started out as a joke, became viral. News outlets reported…
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Aug 2, 2014

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Utah Hikes To Check Off Your Bucket List

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Hidden Treasures In Utah Valley With the summer months coming to a close there are only a few more opportunities to check off some hikes from your bucket list. Those who live in Utah Valley within driving distance to a variety of different hikes from leisurely strolls to challenging adventures. But whichever hike you choose is bound to bring you…
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Aug 1, 2014

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Website Spotlight

How Good Design Means Greater Marketing ROI Websites aren’t just commonplace now: they’re ubiquitous. Thirty years ago the internet was in its infancy. Email wasn’t a word in the dictionary and tweeting was something only birds did. Now, in an age of digital media, web design has completely redefined our world and the ways we expect to interact with it….
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