Apr 23, 2014
Hello Readers, My name is Joe. I have been a marketing associate at Innovation Simple for a little under year and write for this blog twice a week. A marketing associate’s impression of a company is unique. We usually see the bottom line and dream about being at the top. We thoroughly investigate everything we see hoping to learn the…
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Apr 22, 2014
Release your inner flower-child and embrace Earth Day this year! Earth Day was first created in the heart of America’s hippie era. The year was 1970 and Americans were beginning to take accountability for their effect on the environment. This environmental awareness changed the way millions of Americans live their lives today. Celebrating Earth Day is not only celebrating the…
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Apr 21, 2014
Of Engineers and Artists I’ve said it at least a hundred times. The key to branding is to create a message. You want to give your audience an image and cause–a banner that they can wave overhead as the rest of the troops gather. You want to give them something they can identify with That is EXACTLY what Sony has…
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Apr 18, 2014
There is no doubt that people matter. There are over 7 billion people on the planet, and there is even a population clock run by the US Census where you can “watch” the world population grow by the second. My point today though is that it is our relationships with other people that make life enjoyable and fulfilling, and oftentimes…
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Apr 17, 2014
Scott Christofferson What Is It Anyway? Holy Thursday! It’s that awkward middle of the end of the week day. Confusing and depressing altogether but there’s much more to this day than you may imagine. And today is the day. Today IS Holy Thursday! I’ll cut to the chase and tell you what it’s all about (although many of you may…
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Apr 16, 2014
I have $5 in my pocket. The value of $5 is misrepresented and misunderstood. Innovation Simple values money. We don’t care if it’s just a quarter, we’ll save it up and get our value out of it. Everyone has a different understanding of money. For some money roughly equates to time. For others money is measured in bills and luxury…
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Apr 15, 2014
Photo from Sonic Drive-In Sure, it’s tax day, but we’re not draggin’ our feet! Here’s why: If you’re looking for a little pick-me-up on this nationally stressful day, check out these deals that are only available TODAY! Sonic Drive-In: If you’re looking for an afternoon slushie or soda, Sonic is your place! Happy hour (usually designated between 2pm-4pm) is all…
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Apr 14, 2014
Jerry McMaverick Hunt What does branding have to do with acting, you ask? Well think about how actors and gigs get lined up. You wouldn’t expect to see Kevin James to be the lead in an action movie, nor would you likely find Angelina Jolie playing the role of a science-nerd. Both have very specific styles. In marketing, we call…
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Apr 11, 2014
Photo by Garfield Anderssen In a few of my past articles I have been talking about social media marketing, but today I am going to talk about another aspect of the Internet that is affecting many businesses. Today I want to spend a little bit of time writing about the current shift that is happening towards online sales and why…
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Apr 10, 2014
Scott Christofferson It’s a Holiday You May Not Know Much About The beginning of Holy Week each year begins with Christianity’s holy day, Palm Sunday. This day commemorates Jesus’ entrance into the city of Jerusalem and this year’s celebration will be on April 13, 2014. The story that illustrates Jesus’ entry into Jerusalem is included in several parts of the…
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