Performance Marketing Blog

The latest from the marketing managed team.

Innovation Simple Blog

Aug 23, 2013

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5 Reasons Why Your Website Needs an Update

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Need An Update? Technology today changes quickly and it becomes painfully obvious to your clients if your website is out of date, even if it’s only by a year or two. Here are the top 5 signs that your company website needs to be updated. You Haven’t Updated Your Page Since 1999 If you built your web page more than…
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Aug 22, 2013

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Fitness Marketing Strategies to Generate More Customers

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Marketing Fitness Fitness is a field that your clients know is important for them. They know that they SHOULD be in shape. They might even say to their friends and family, “I want to get fit” or “I want my six-pack” or even, “I want to run a marathon” with no tangible method to reach those goals. As a fitness…
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Aug 21, 2013

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Foursquare: A Thing of the Past?

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Remember Foursquare? You know that app that allows you to check into various businesses and locations. If you check in often enough you become the Mayor of that business and people who check in get special perks like discounts and free goods. Many businesses have found over the years that utilizing Foursquare has provided an outlet for their customers to…
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Aug 20, 2013

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Predicting the Next Best Social Media Idea

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Stay A Step Ahead The future of social networking looks bright as everyone from businesses, celebrities, and regular Joe Schmoe are plugged in and looking for the latest thing in social networking. People love to share ideas and plans (among other things) in the pursuit of feeling a sense of belonging. Knowing this, it is possible to make some predictions…
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Aug 19, 2013

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Reaching Customers Who Don't Go Online

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Not Everyone is Online When it comes to maintaining your customer base, all avenues should be covered but it is particularly important to reach out to your customers who do not go online. Why? It’s pretty simple, as of 2011, 1 out of 5 adult Americans has never used the Internet (according to The Pew Internet & American Life Project)….
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Aug 16, 2013

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Taking a Chance with Advertising

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Traditional Can Still Work With all of the advances in social marketing and the newer, faster ways to connect with your audience you may think that traditional advertising is going the way of the dodo. This is not the case at all. In fact, while some people are still annoyed by traditional marketing and advertising tactics they can still work…
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Aug 15, 2013

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Top 5 Online Marketing Tactics for 2013

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Marketing in 2013 In a world where most people are “connected” for a good part of the day through Facebook, Twitter, Instagram and other social networks it should be no surprise that a solid online marketing strategy is essential for every business. Without online marketing, you are losing precious, FREE advertising that could lead to hundreds, or thousands or even…
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Aug 14, 2013

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Why Relationship Marketing is Essential for Your Social Media Presence

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Social Media Requires Being Social You may be wondering why every business today has a Facebook page, Twitter, Instagram and a whole host of other social networking icons on their home page but some businesses seem to do better than others. The answer to this phenomenon is simple on the outside but complex inside. The short answer is that all…
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Aug 13, 2013

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[Insert Misleading Headline about Twitter] – Tips for Tweeting Your Business

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Jonathan Rose Do you and your business use Twitter for advertising and supporting your business? Although you may be confused as to what my headline means, you’ll be interested in improving your tweeting skills by reading further. When writing this article, I thought about putting up a headline that sounded amazing, only to lead you into this article to disappoint….
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Aug 12, 2013

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The Most Important Elements of a Great Blog

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Jake Wixom A Great Way to Grow Your Online Presence Having a well designed blog attached to your company’s website is a great way to increase web traffic, help your search engine optimization, and keep your customers informed and interested. Listed below are a few things you can do to be sure your blog is attractive, professional and impactful. Uniformity…
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