Innovation Simple Blog

Don’t Let Your Summer Be Boring This Year Now that the weather is cooperating and the heat is cranked up to the point where you need to cool off in the pool, here are five outdoor activities that will help you enjoy your summer in Provo. 1. Rooftop Concert Series Bring your blankets or a lawn chair and listen to…
Continue Reading »

By: Ian Ray Videos are a great asset for online traffic and YouTube itself has provided great help for companies just starting out. Google places value on a video based on how long visitors watch it and the amount of time the visitor is on the site. A study done by aimClear in March 2011, showed that more people clicked…
Continue Reading »

Tyler Carter Digital Marketing in 2013 The digital marketing landscape is changing at an alarming rate and the changes are only going to come faster over time. With more of the world booted up, plugged in, and logged on than ever before, having a presence in the digital marketplace is more important than ever before. On the rise this year,…
Continue Reading »

Jonathan Rose SEO is Black and White Search Engine Optimization is an Internet marketing technique that helps to boost the visibility of a Web page in Google and other search engines. It involves adding the right tools and content to the right places on a website. That’s the simple definition, and it doesn’t need to get any more complicated than…
Continue Reading »

Personification Ever heard of it? Think all the way back to your high school English class. The dictionary defines it as “the attribution of human nature or character to animals, inanimate objects, or abstract notions.” So what does that have to do with your business? Well…everything. Before social media a business was just a building with four walls. With social…
Continue Reading »

Tyler Carter Modern Marketing In today’s world, marketing is an ever changing field. This is due, in part, to the ever expanding use of technology which is providing new strategies, techniques and tools for marketing than ever before. Modern, effective marketing requires that we use these technological tools in two important ways. The Science Side The first way modern marketers…
Continue Reading »

Manners Matter When you were little your mother taught you manners that would help you later in life. “No elbows on the table,” “chew with your mouth closed,” and the ever famous “if you don’t have anything nice to say, don’t say anything at all.” These skills have helped all throughout your life and have even found their way into…
Continue Reading »

By Micheal Green Making Your Marketing Effective One of the most powerful ways to effectively market is to create an emotional response from your audience. Emotion embeds itself into the human brain and drives our daily actions. By harnessing this great marketing power, you can be far more effective in delivering your message to the masses. Before you read the…
Continue Reading »

Who Are You Trying to Impress? Humor, when conveyed properly, is a powerful resource in connecting on a more personal level with an audience. It can be particularly useful in the realm of social media marketing. But humor must be handled with care, especially when used as a professional entity. Some brands go all out with media that most of…
Continue Reading »

By: Micheal Green Connecting with Your “Fans” on Social Media Social Media is arguably the most powerful marketing tool we have right now–small news stories can quickly become global if you play your cards right! Little things can become big things with wise use of social media. Of course, conversely, little things which you didn’t want to become big things…
Continue Reading »