Performance Marketing Blog

The latest from the marketing managed team.

Innovation Simple Blog

Oct 8, 2008

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Broaden Your Keyword Authority

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Every website owner is looking to rank well in the search engines for certain keywords and the majority of those times it is for big keywords. These tier 1 keywords that bring in the most traffic also have the most competition and that is why it takes longer to rank well for those keyword strings.

Oct 8, 2008

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Post That You Take Orders 24/7

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For a lot of people they have been trained that brick and mortar businesses are opened during certain hours. This is not true however for online businesses as they are opened all the time.

Oct 7, 2008

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Oct 6, 2008

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Ask For The Money

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When selling online it is imperative to ask for the money. You should always have a call to action and many times this is asking for money. Do not be afraid to ask for people to give you money for your products or services.

Oct 6, 2008

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Have A Guarantee

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Having a guarantee can dramatically increase sales. People who are shopping online like to do business the same way as offline. They like to do business with a company that stands by their product or service.

Oct 3, 2008

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Email People Who Comment On Your Blog

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If you are running a blog then you will have people who will be able to comment on posts that you make. If you do not have a blog get one.

Posting Content On A Schedule

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Continually writing content and adding it to your website is invaluable. The more information you add on a continual basis shows that the company is a big growing company. Think of it this way, Yahoo and MSN

Oct 3, 2008

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Use Offers In Title Tags

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To draw attention to visitors who are scanning the search engine results page having offers in the title tag is perfect at getting more clicks. You can use words like

Oct 3, 2008

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Laying Out Website Navigation

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When laying out the navigation of a website it is tempting to stuff keywords in there. Do not do this as it is not eye appealing to users. In your main navigation you will want it to be as easy as possible to follow. Here is what you do not want it to look like.

Building A Keyword List

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The most important thing in marketing in the search engines is having a good keyword list. So how do you start to build a keyword list that will properly tell visitors what you offer and most importantly bring you more customers.