Performance Marketing Blog

The latest from the marketing managed team.

Innovation Simple Blog

Sep 12, 2008

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Is Your Website Special?

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There are many people who may think they have put up a website for their company and then after that is smooth sailing and they are going to get business just because they have a website that is online. This is a sad mistake for any company. If you think that publishing a website will make you successful then you…
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Sep 11, 2008

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Inbound Link Analysis

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The search engines rely heavily on the analysis of links that point into a website. There are some ways to get an overview of what types and how many links are pointing into a website.

Sep 10, 2008

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Increase Your Size

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I see a lot of websites out online that are very small and trying to compete in the search engines. In this day and age having 30 pages for a website is nothing. Yet you see a lot of people who put up a website with pictures, a little text, a little about their company, and how to contact them…
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Header Tags

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Header tags are very important when it comes to search engines. The search engines like organization of content and the website as a whole. H tags are what web developers use to organize content on a page.

Topical Directories

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Placing your website in directories is one of the easiest and best things to do when building inbound links to a website. However it is important to submit to directories that are reputable and place your website in the correct category.

Sep 8, 2008

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Grow Your Net

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As you own and operate a website there are some very important things to constantly do. By far the most important is to continue to add good valuable and relevant content. This one thing is vital in building a company online.

Sep 8, 2008

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Steady Marketing

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When marketing for any company it is important to constantly be moving forward. Especially in doing search engine optimization it is better to constantly be moving and changing your website as this shows growth and improves size.

Sep 4, 2008

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Link Targets

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As you build and promote your website the most important factor is that there has to be some value. A website is the place where people can find information or entertainment. No matter which one it is there has to be that value as to why someone would think this is a good website to go to, stay on, and…
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Sep 4, 2008

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Broaden Your Inbound Links

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When building links to your website it is vital to make them look as natural as possible. You do not want to be a one hit wonder meaning that you are solely going after one keyword. As you build links they have to show a variety of anchor text.

Sep 3, 2008

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Website Authority

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Many websites do very well in the search engines without doing hardly any link building at all. So how does this happen. If you see a website that was in the 20’s or so in position and then noticeably jumps to the top 10 or 5 positions then this is a sign that the website has good authority.