Performance Marketing Blog

The latest from the marketing managed team.

Innovation Simple Blog

Jul 29, 2013

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Is Social Media Taking Over Our Lives?

1. One thing in the world that unites us all despite our differences is Facebook. Deep within ourselves, our hope is that our friends will click their like button and post comments on our wall. 2. The differences of a “Facebook addict” and “mentally affected by the usage of Facebook”. 3. A fast way to get your neighbor or friend…
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Jul 26, 2013

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Motivations Behind Social Media Posts

As social media and online engagement between friends and family increase, the type of content we share among each other has molded into several different categories. With so many topics, articles and YouTube videos on the Internet, what drives an individual to share particular content with someone else? Here are some types of posts and content that we may be…
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Jul 25, 2013

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Abstract Thinking: Tips on Going Outside “The Box”

Posted in : News

In business you often get rewarded for “out-of-the-box” thinking. Many companies often wish they had more creative thinkers, go-getters, and people who push against the norm to create something worth viewing. Well, what’s the problem? Why not just do that? Is there a school for creative thinking? Can you sign up for the online course “Abstract Thinking 101”? Not really….
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Jul 24, 2013

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The Effects of Social Media in Communication

Posted in : Social Media

There has been the debate of whether social media usage has taken over how we communicate with others and if it has degraded our interpersonal communication skills such as face-to-face communication between friends and loved ones. I recently read a blog article from Forbes about whether social media is ruining real communication in our world today. I found some intriguing…
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Jul 23, 2013

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The Problem of Social Media

Posted in : Social Media

Being Aware We spend a lot of time talking about the good parts of technology, and even more specifically, social media. Equally important; however, are the disadvantages and problems that come with social media. Being aware of the stereotypes and pitfalls can give you a greater edge on the competition. There seems to be two main schools of thought when…
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Jul 22, 2013

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Linking Impersonal Social Media to Face to Face Interactions

Posted in : News

Jonathan Rose The habits of online customers vary widely from those of in-store shoppers. At home you can control your surroundings and perhaps be a tiny bit more rational with your purchasing. However, at-home purchasing is also so easy. All it takes is the click of the mouse before you realize you’re over spending. On the other hand, when you…
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Jul 22, 2013

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How Can Technologies in the Classroom Help with a Student’s Education?

Posted in : General Marketing

Classrooms are the same as when our parents were in school with chalkboard, desks and book shelves but isn’t it time for a revamp in classrooms to get up to date with modern technology? These days, work fields are looking for candidates with computer skills and experience using software and programs in various fields of work like engineering and science….
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Jul 19, 2013

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Video Advertisements’ Draw Emotional Appeal

Whenever you watch a commercial on TV or online, you are bound to be either informed or entertained; and that’s the intent of the advertiser. But another strategy that businesses have used to reach their audience is emotionally charged video ads. With countless video ads on YouTube and company webpages, there are few commercials that touch the viewer’s heart by…
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Jul 18, 2013

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Digital Immigrant vs. Digital Native

Posted in : Web Tips

There are two prevailing schools of experience when it comes to technology: digital immigrants and digital natives. This post addresses who each one is, and how it applies to your business and digital needs. Digital Immigrant This group consists of anyone who can remember life without the Internet and other similar technologies. You’re looking at the early 90s and backwards….
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Jul 17, 2013

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Top 5 Online Marketing Tactics for 2013

1) Email Marketing The number one reason for why this tactic works is because of the fact that it still generates sales, influences customers and boosts brand recognition. For this marketing tactic, companies should provide customers with information that is resourceful and relevant. Contests, coupons, and other special offers can also create good support with your contacts. Don’t forget that…
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