Nov 17, 2012
It’s Just Like Riding a Bike I was reading a blog post by a friend who shared the all too frustrating, but very rewarding challenge of teaching his kids how to ride a bike. I remember many hours spent teaching my own kids how to ride a bike. Holding onto the seat, running behind them in a crouched down position…
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Nov 16, 2012
The First Thing You Need To Do Is Quit! In order to become successful in any venture, we need to learn how to quit. I know that seems counterproductive, but understanding the principle of quitting is one of the most important step to success. Seth Godin, a successful marketer and writer, explains in his book “The Dip” how pivotal it…
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Nov 15, 2012
The Essentials Whether you are just starting a new business or looking for ways to grow your existing business, having an online presence in today’s market is essential. As search engine results become more static and less dynamic, business owners in all industries are realizing more and more that establishing a digital presence online is a key part of a…
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Nov 14, 2012
Capitalizing on Current Trends Don’t sell ice in the winter unless you happen to be a very good sales person. The next “be” is about being timely. How are you capitalizing on the current trends in the marketplace. Your product development, web design, strategic partnerships, and marketing all need to have good timing and relevant messages in order to be…
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Nov 13, 2012
You don’t know what you don’t know Peter Drucker, small business guru said, “Most Americans do not know what their strengths are.” “When you ask them, they look at you with a blank stare, or they respond in terms of subject knowledge, which is the wrong answer.” How to discover your strengths Most people don’t know what they are good…
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Nov 12, 2012
I Love the ‘New’ SEO 3 Necessary Skills The promotional marketers and the die hard spammers have left the scene. They have no need for SEO anymore. Why? Because SEO isn’t what it used to be. What it used to be involves manipulation, meaningless jargon, and automated software. What it now involves is hardcore research skills, the ability to write…
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Nov 11, 2012
All management positions are occupied by leaders. True or False? Answer: False Leadership can be cultivated. It can be discovered within an employee, or it can be acquired. But to better understand how to identify leadership, we must first understand a common and problematic practice relative to management. Candidates are frequently placed into leadership roles based on prior performances that…
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Nov 10, 2012
1. Offer Crazy Value When you decide to create content for your readers, you have to think, “What can I offer that will make them come back?” This is ultimately what creates your brand’s ‘super fans.’ Bottom line: If you are going to be creating content, make sure it has awesome value thrown in. Don’t just focus on SEO. Focus…
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Nov 9, 2012
How do you source marketing talent? Do you have too much work and too little resources? Are you wanting to save money? Are you having trouble managing your fulfillment team? Wherever the hiccup is, outsourcing your marketing tasks or even your marketing department can solve those problems. So many gigantic, successful enterprise companies around the world outsource their marketing. They’re…
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Nov 8, 2012
Tool #1: Hootsuite.com Do you like to blog? Do you have social media profiles that you don’t use very much? If your online goal is to build up a great social following and to get traffic to your website, this tool is definitely for you. Dlvr.it helps you distribute your blog posts to all of your social networks almost effortlesslyy….
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